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    Sofit collaborates with Mirchi for their new fitness-based talk show on YouTube, ‘Shape of You’, featuring Shilpa Shetty Kundra

    Published on March 15, 2022

    The wellness chat show produced by Mirchi – India’s no. 1 city-centric music and entertainment company and co-powered by Sofit – India’s leading plant-based drink will host a wide range of celebrity guests and is centered around physical well-being

    Sofit, a leading plant-based drink brand by Hershey India Pvt. Ltd, a subsidiary of The Hershey Company, has partnered with Mirchi’s “Shape of you” YouTube chat show hosted by Bollywood diva Shilpa Shetty Kundra.  The actress will be seen interacting and exchanging experiences about health and wellness with renowned Indian celebrities in the upcoming 12 episodic season, to be streamed on the Mirchi’s YouTube channel – Filmy Mirchi with one episode releasing every Friday.

    Shilpa Shetty is popularly known for her strong fitness regime and being a prominent icon within that space. The actress is set to host the first of a kind candid talk show with leading artists from the industry including John Abraham, Jacqueline Fernandes, Masaba Gupta, Badshah, Shehnaz Gill, Shamita Shetty, Rakul Preet and more. Starting from this March, the show will touch upon some of the most inspiring fitness stories from the Bollywood industry, as well as celebrities’ take on body positivity.

    Commenting on the collaboration, Ankit Desai, Marketing Director, Hershey India said, “With an intent to lead a healthy and active lifestyle, people are increasingly leaning on nourishing foods and beverages. Sofit’s collaboration with ‘Shape of You’ is in synch with our brand proposition of ‘Fit is Fab’!  The brand espouses the idea that when you are fit from the inside, you feel fab on the outside. With this integration, we are attempting to motivate audiences to commence their fitness journey through listening to inspiring stories from their favorite celebrities. Our goal for this collaboration is to educate the audience about healthy options and also to debunk some long-held fitness fallacies.”

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