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  • Sony YAY! brings co-branded soap boxes in association with Laviche Bath Essentials

    Published on January 17, 2022

    ~The collaboration will bring special dessert soap boxes branded with kid’s favourite YAY! toons and will be available this entire month~

    Sony YAY! popular kid’s entertainment brand is home to some of the most beloved characters like Honey Bunny, with whom kids relate and engage regularly. The brand in a bid to constantly serve kids with their favourite characters, even beyond Television, collaborates with Laviche Bath Essentials for a special Honey Bunny treat for kids. The Finest Bathing Essential Brand in India now brings them special Dessert Soap Combos featuring kid’s TV best friends Honey Bunny on the pack.

    Themed around popular and kid’s favourite toons Honey and Bunny, Sony YAY! through this fruitful association looks to make bath time fun for kids. The specially curated Dessert Soap Combo consists of three soaps that smell and look like Strawberry Waffle, Chocolate Waffle and Mango Donut. These bathing essentials are made with natural moisturising ingredients perfect for children and their sensitive skin. All the three soaps in the set are eye catchy and realistic, so much so that it can easily pass off as real desserts. The Jholmaalgang is not just creating happy experiences on screen but off screen too kids have no less fun times with their best friends. What are you waitingfor?

    Sujoy Roy Bardhan, Head – Marketing and On Air Promotions, Sony Pictures Networks India, Kids’ Genre!

    “Kids have a strong bond with the characters they love and like to have them as a part of their daily lives. Honey Bunny are special characters for kids and I am sure kids will be excited to see this fun collection tailor made for them by Laviche Bath Essential. Such synergetic partnerships ensure that kids have an immersive experience of the product and the toons even in their routine daily activities..”

    AkashPahooja, Co-Founder, Laviche Bath Essential

    “We are delighted to be associating with Sony YAY! and the beloved toons Honey Bunny. Through this collaboration, we’ve realized how a product like soap can be made to be something fun for kids. When it comes to garnering traction for our brand and having a popular face that children love, who better than the nation’s most favourite cat duo of Honey Bunny to don the packaging of this Desert Soap Combo. We hope that kids love it as much as they love Honey Bunny and look forward to many more associations to come soon.”


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