Mumbai : It was a proud moment for India when SP Jain Institute of Management & Research (SPJIMR), Mumbai won the prestigious International Finals of L’Oréal Brandstorm, the flagship international marketing game of L’Oréal in Paris last week. Team ‘Les Avant Gardes’- comprising of Himanshi Dandona, Mitali Parekh and Ujjwal Chadha beat 36 student teams from around the world in a closely fought competition. The team brought home the coveted L’Oréal Brandstorm trophy and a trip worth €10,000 to a city of their choice. The winners also get a chance to do their internships at one of L’Oréal’s global offices.
Mohit James, Director, HR – L’Oréal India said, “L’Oréal is committed to spotting, recruiting and grooming talent through innovative business games like Brandstorm. This is the second time in four years that a team from India has won Brandstorm, a testimony to our superior quality of education. The students from SPJIMR deserved the award as their strategy and plan was very close and realistic to the L’Oréal’s business. Their understanding of the project and approach was highly appreciated by the international jury.”
The distinguished jury of this year’s Brandstorm consisted of top L’Oréal executives, including Jérôme Tixier, Executive Vice-President, Human Relations; Marc Menesguen, Executive Vice-President, Strategic Marketing; Cyril Chapuy, Brand Global President, L’Oréal Paris; as well as Nannette Dufour, President McCann Beauty Team, McCann World group.
This was the second time that a team from India lifted the International Brandstorm trophy, after Symbiosis Center of Management Human Resource Development (SCMHRD) won it in 2011.
Source : Sachin Murdeshwar
