by NR INDRAN / INT

SRG Housing Finance Limited, a growing housing finance company with registered office at Udaipur in Rajasthan, proposes to enter the capital markets on 22nd August 2012 with a public issue of 35,04,000of Rs 10 each. The Issue price for this IPO to be listed on SME platform of BSE has been fixed at Rs 20 per equity share of Rs 10 each. The Issue closes on 24thAugust 2012. Out of this public issue of 35,04,000 equity shares, 4,98,000equity shares are reserved for Promoters and 4,08,000 equity shares are reserved for Market Makers, leaving a net public issue of 25,98,000 equity shares. The Issue and Net Issue will constite 43.36 per cent and 32.15 per centre spectively of the post Issue paid equity share capital of the Company. Aryaman Financial Services Limited is the Lead Manager and Sharex Dynamic (I)Pvt. Limited is the Registrar for the Issue. This will be the 7thSME issue on BSE SME platform.

The Company is primarily engaged in the business of providing housing finance for home ownership, by offering individual home loans and loans against property. Presently, it has one head office and 3 satellite centers located in Rajasthan and the Company is targeting to open another 10satellite centers which are to be located in tier 2 cities, tier 3 cities, District and Tehsil head quarters and at the peripheries of tier 1 cities. These are their key target markets, based on their belief that they are underserved by larger Housing Finance Companies and banks.

The out standing loan portfolio of SRG Housing Finance Ltd has grown at a CAGR of24.13% from Rs 318.89 lakhs as of March 31, 2008 to Rs 757.13 lakhs as of March 31, 2012. At the same time, its profit after tax (PAT) has grown at a CAGR of 30.43% over a four year period from Rs 11.13 lakhs for Fiscal 2008 to Rs 32.21 lakhs for Fiscal 2012. Well recognized brand in Rajasthan with an established track record, strong senior management team backed by experienced promoters, direct customer contact and niche marketing strategy are some of the key competitive strengths of the Company.

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