Mumbai: Novi Digital Entertainment, a wholly-owned subsidiary of Star India, has bagged the IPL media rights for Rs 302.2 crore (Rs 3.02 billion) from 2015-2017.
The reserve price for the three-year rights was set at Rs 120 crore (Rs 1.2 billion).
The BCCI had received bids from Times Internet, Multi Screen Media (MSM) and Novi Digital Entertainment.