“Star India’s creative leadership, matched with Dolby’s superior audio technology, is a reaffirmation of our promise to bring our viewers a world-class HD experience,” said Uday Shankar, CEO, Star India. “We’re extremely happy that Dolby has joined hands with us to help take the viewer experience of TV to the next level through HD.”
Dolby Digital Plus delivers superior audio quality for a richer surround sound experience and supports up to 7.1 channels of cinema-quality sound.
“We are pleased to be working with Star TV to transform the sound of television entertainment in India,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Dolby Digital Plus brings cinematic surround sound for movies and stunningly realistic sound for television programs so Star TV viewers can enjoy their favorite content as the artists intended.”