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  • Startup Shortpedia eyes expansion of userbase in Tier II and Tier III cities

    Published on August 12, 2020

    Shortpedia, the AI driven smart content app with a ‘news on the go approach’, has announced its plan to ramp up its presence in the Tier II and Tier III cities of India. This announcement comes further to the startup’s analysis showcasing a 30% spike in Shortpedia’s overall userbase along with a sharp 65% rise in its news audio consumption since the lockdown, mostly resulting from the non-metro cities of UP and Bihar.

    Providing short news and fresh handpicked content, the app offers a seamless consumption experience by presenting content in multiple formats – audio, video and AI interface driven short textual news. After following a bullish approach in the metro cities of India, including Delhi, Mumbai, Bangalore, Chennai, the startup now aims to penetrate the untapped potential of the tier II and tier III cities which present a strong demand for vernacular ‘news on the go’ digital platforms.

    Shortpedia’s growth strategy in India is led by its focus on scaling up the platform and technology capabilities. Bootstrapped till date, the startup has witnessed a fast pacing growth over the months; closing at Rs 65 lakh in revenue in the past six months prior to the COVID-19 outbreak in March. It is further looking to clock over Rs 2 crore in the current financial year.

    The app has currently clocked more than 1.7 million downloads and continues to witness a month on month growth. Some of its USPs include its unique audio news feature and its non-intrusive advertising format which allows for a seamless consumption experience.

    Mayank Jain, Chief Product Officer and Co-founder, Shortpedia said, “Shortpedia is expanding its reach at a digital, technological and strategic level. The plan addresses the emerging need of providing relevant and fresh content in vernacular languages for the next wave of internet users from Tier II and Tier III cities alongside innovative product offerings for advertisers. We are also exploring strategic partnerships for enhancing our capabilities through effective targeting and delivery of content to the end-users. Our audio feature has resulted in a rising userbase along with a change in the way people consume news and other content. We are also pilot testing a host of other features such as non-intrusive ad format. This is in line with our aim to drive a seamless and relevant experience for viewers while ensuring advertisers gain maximum value as well.

    Shortpedia, a smart content platform, aims at simplifying news consumption on a global scale. The platform has a ‘news-on-the-go approach’ and believes in supplying handpicked content to its audiences every day.

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