Singapore  :  Starwood Hotels & Resorts Worldwide, Inc.  and its award-winning Starwood Preferred Guest  (SPG ) loyalty program today announced an exclusive new extended partnership with Cirque du Soleil, the world-renowned live entertainment company. This exciting alliance, encompassing all nine of Starwood’s compelling brands, builds on the success of an existing partnership between Cirque du Soleil and Starwood Preferred Guest’s Europe, Africa and the Middle East, and North America Divisions.

With the extended alliance to Asia Pacific, Starwood is now the Official Hospitality and Accommodations Supplier Partner of Cirque du Soleil for its Australia and Greater China Michael Jackson THE IMMORTAL World Tour  shows. An electrifying production set in a rock concert format, Michael Jackson THE IMMORTAL World Tour  combines the excitement and innovation of Michael Jackson’s music and choreography with Cirque du Soleil’s unparalleled creativity. Since its October 2012 premiere, the production has broken box office records globally; it continues to stun audiences with Jackson’s powerful, inspirational music brought to life with breathless intensity.

“We are delighted to give our members in Asia Pacific the opportunity to be inspired and wowed by the spectacular shows only Cirque du Soleil can deliver,” said Natasha Dimmock, Vice President, Distribution, Loyalty & Partnerships, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “Our expanded alliance with Cirque du Soleil brings together two award-winning global brands committed to creating unforgettable experiences driven by passion, spirit and innovation. Now even more of our guests and SPG members will have access to an incredible line-up of Cirque du Soleil experiences that they can share with friends, family and loved ones.”

Through this innovative partnership, SPG offers unparalleled access to Cirque du Soleil experiences through its Moments by SPG program. By transforming Starpoints® into a variety of extraordinary experiences, Moments Culture events with Cirque du Soleil include behind-the-scenes tours, Meet & Greet sessions and dress rehearsals with Cirque du Soleil production staff and performers. With direct access to the heart and soul of the Michael Jackson THE IMMORTAL World Tour™ production, guests will get a personal feel for the powerful artistic inspiration of the King of Pop, and the celebration of a legacy that continues to transcend generations.

“Cirque du Soleil is very pleased to be partnering with Starwood Hotels and Resorts, to bring the incredibly successful Michael Jackson the Immortal World Tour™ to Australia and China,” said Louis Malafarina, Cirque du Soleil Corporate Alliances Director. “This high energy show guarantees an unforgettable night out for Michael Jackson and Cirque du Soleil fans & SPG members alike.”

Exclusive to SPG members residing in Australia, the partnership also provides members with special offers on Cirque du Soleil performances as well as accommodation packages at Starwood Hotels & Resorts in Perth, Melbourne, Sydney, and Brisbane. Offers are subject to availability.

Source : Debarati Chakraborty