APN News

  • Monday, September, 2020| Today's Market | Current Time: 06:25:49
  • Inuxu Digital Media Technologies, based in Pune, announced the appointment of Sumeet Dubey as Chief Business Officer. Sumeet’s appointment further bolsters the company’s belief and effort to help brands reach the regional language content consumers. Based out of Mumbai, Sumeet will report to Rohit Bagad, Inuxu’s Chief Executive Officer (CEO).


    Sumeet is Media Industry veteran with overall 15+ years of experience in leading big ad sales teams. Sumeet has been selling regional language audience and advertising solutions to brands and agencies since a decade. Prior to joining Inuxu he was associated with Oneindia, India’s largest multilingual publisher. During his successful 8 year tenure at Oneindia (Greynium Information Technologies Private Limited) he lead a sales team of 30 from scratch, including establishing processes and ensuring entire sales sustenance and growth. He also worked with 123 greetings and Webdunia prior to joining Oneindia.


    Coincidently, Inuxu celebrates its 6th anniversary too on 14th May and Sumeet’s joining comes at an interesting juncture where Inuxu’s Adgebra is slated to reach about 80% of India’s internet population by year end. Over the past few years, Inuxu’s native ad platform ‘Adgebra’ has grown to become India’s no. 1 multilingual native ad platform. Adgebra currently reaches 250mn+ unique users, 70% of which consume content in Indian regional languages.


    “Native advertising in recent years have taken fancy of digital marketers in India due to its simplicity, reach and cost effectiveness. Adgebra offers same native advertising solution along with the power of multilingual solution” said, Rohit Bagad. “Indian internet growth fueled with 4G data connectivity will cross 550 million by 2020. 9 out of 10 new Indian internet users between 2016 to 2021 will consume content in regional language. These data points showcases tremendous opportunity that lies ahead for adgebra. I’m very confident that Sumeet will help adgebra scale further growth.”


    “I have witnessed remarkable growth of adgebra in the last 3 years. No one comes close to offer the kind of multilingual advertising solutions adgebra offers to marketers.” said Sumeet Dubey. “I along with my team members at adgerba across India will ensure that every brand and agency is empowered with adgebra’s solutions and help their brands and clients get maximum reach. Adgebra’s path to glory is incomplete without success of its clients.”


    Samar Verma, CEO & Founder of Fork Media Group (majority stakeholder in Inuxu) said, “We have always been strong believers of the regional story and our acquisition of Inuxu a couple of years back is a strong indicator of the same. Inuxu’s primary business is that they run India’s largest vernacular long tail native platform & we compete with the likes of Taboola, Outbrain and Columbia (TIL). We operate at a scale of 10 billion impressions per month, delivering about 5 lakh clicks, per day. We are also the only platform that drives about 80% of its revenue from DIY. While most others claim to have a strong DIY presence, they largely drive sales from a feet on street model. As creators, we too have a strong focus on building a multilingual strategy.”