Switzerland Tourism (ST) has launched pop-up hotels in 11 Swiss cities that gives guests the chance to spend the night in unusual places that have never been slept in before. The pop-up hotels are part of the ST cities campaign, allowing tourists to experience the booming Swiss cities from a surprising perspective.
The fishermen’s cabins in Basel are normally only accessible to a small number of people. But, this summer, Switzerland Tourism (ST) is making it possible for interested guests to spend a night in a beautiful hut directly on
Exclusive city experiences
Vevey is offering a modern pop-up hotel with a long history. A shop cum café was set up in the former ballroom some time ago. “Bravo”, this ballroom-shop-café combination, will be temporarily available as a hotel room. Other pop-up hotels launched by ST, in cooperation with 11 Swiss city councils, include a floating room, a secret boathouse and a prison tower. All the hotel rooms are attractive overnight options, thanks to their uniqueness and their beautiful locations. It’s all fairly exclusive: every “hotel” has just one pop-up room, and the rooms can only be booked during a period of around three months.
Product development by Switzerland Tourism
These pop-up hotels showcase Swiss cities in a new, modern and surprising manner. They give visitors the chance to see the nation’s cities from a perspective that was previously the preserve of the Swiss. This new project, initiated by ST as part of its product development, is being sponsored by the 11 cities, together with selected hotel operators. The latter are responsible for furnishing the rooms and providing the service. ST’s temporary pop-up hotels reveal unknown corners of Swiss cities, taking guests off the beaten track and away from mass tourism.
Swiss urban feeling
The pop-up hotels are a part of the ST city campaign “Swiss urban feeling”. The campaign presents a new, urban Switzerland, with surprising secret tips from local people. This meets a need expressed by city tourists. 25% of guests are looking for “hidden gems”, a good 15% are interested in fine cuisine and around 10% would like to “meet local people”. This list of preferences was established by TMS 20171. The city campaign also comprises the new offer “Taste my Swiss city”, which ST launched in early May together with 11 cities. ST is investing a total of 12 million Swiss francs in this year’s city campaign.
City breaks in vogue
Locations of the pop-up hotels:
-Baden: city tower. By Trafo Hotel.
-Basel: fisherman’s cabin. By Basel Youth Hostel.
-Bellinzona: Torre Nera, Castelgrande. By Hotel & SPA Internazionale.
-Bern: former customs house. By Altes Tramdepot.
-Lausanne: room in hotel garden. By Beau-Rivage Palace.
-Lucerne: secret boathouse. By Seehotel Kastanienbaum.
-Schaffhausen: floating hotel. By MS Konstanz.
-Solothurn: Krummturm. By Hotel an der Aare.
-St. Gallen: tower room. By Einstein St. Gallen.
-Vevey: former ballroom. By Astra Hotel.
-Zurich: milk bar. By Milchbar/Péclard.
Availability: Till end of August 2018 on MySwitzerland.com/popup
Prices: Price per room/night, including breakfast: from 150 to 750 Swiss francs