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Published on September 28, 2022
New unified experience combines the deepest intelligence with the most powerful engagement within the Khoros and Talkwalker platforms
Talkwalker, the leading consumer intelligence and deep listening company and Khoros, an award-winning leader in digital-first customer engagement software and services have today announced a strategic partnership to provide brands with a world-class social media management, intelligence, and deep listening experience. The strategic relationship will equip brands with the tools they need – from insights to action – to remain attuned, responsive, and adaptive to market trends and audience shifts.
Khoros customers are now equipped with in-depth insights through deep listening. Additionally, Talkwalker customers can now leverage an integrated social media management solution with tools to take action on insights at scale and the ability to thoughtfully engage with and meet customers wherever they are. Through unified workflows, the partnership provides the following advantages:
“We’re proud to partner with Talkwalker to help brands stay one step ahead in competitive markets and a rapidly changing digital landscape,” said Chris Tranquill, CEO at Khoros. “Deep listening insights are key to tracking competitor activity and audience shifts, informing campaigns, and providing brand reputation management. Adding this to our digital engagement platform with publishing, content management, and moderation capabilities creates a powerful social marketing solution, and we’re excited to build upon our partnership.”
“Having the best of both social listening and customer engagement technologies together means that brands have unprecedented capabilities to understand customers more than any other solution on the market,” said Lokdeep Singh, CEO at Talkwalker. “Marketers can tap into the deepest and most reliable data coverage allowing them to get closer to consumers more than ever before, at every point of the consumer journey.”
As each is a leader in a Forrester report—Talkwalker, a leader in The Forrester New Wave™: AI-enabled Consumer Intelligence Platforms, Q3 2021, and Khoros, a leader in The Forrester Wave™: Social Suites, Q3 2021 — brands now have the advantage of an integrated enterprise solution delivered in one seamless buying and user experience. This allows brands to reduce costs, increase revenue, and deliver better customer experiences.