Bengaluru: Akshaya Tritiya is one of the most auspicious days of the Hindu calendar. Celebrating the festival of prosperity and good fortune, Tanishq, India’s largest and most preferred jewellery brand, today announced Akshaya Tritiya offer, allowing customers to bring home loads of prosperity and happiness. Celebrating the occasion of Akshaya Tritiya, Tanishq is offering upto 15% off on Diamond Jewellery and upto 25% off on making charges of plain gold jewellery. Starting from 29th April to 8th May 2011, the offer can be availed at all Tanishq stores across the country. Speaking about the offer Mr. Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq ensure to be a part of all celebrations/ occasions by offering wide range of collections, exquisite designs and attractive offers. In India, buying gold for Akshaya Tritiya is believed to bring in success and wealth. In sync with our customer sentiments, we have announced discount offers extending an opportunity to own exclusive jewellery from Tanishq at better rates.” Tanishq jewellery for ‘Akshaya Tritiya’ consists of all hues blending tradition and modernity and appealing to evolving tastes and preferences of the modern day customers.

In line with the propitious of the occasion, the brand’s offering for Akshaya Tritiya symbolizes prosperity and good fortune. Tanishq’s pure 22 karat gold and studded jewellery range spans across all occasions of a woman’s life – everyday wear, wedding, parties and festivals. On this celebrated occasion the shop online section from Tanishq will enable the customers to comfortably browse through the exquisite collections such as Diamond Wedding, Glam Gold, Aleya, Blush, Dvaita, conversations, Aria etc. So log on to http://www.tanishq.co.in to place the order for your favorite jewellery and walk home with loads of prosperity. About Akshaya Tritiya Akshaya Tritiya, the third day of the new moon of Vaishakh month (April-May), is considered one of the four most auspicious days of the Vedic Calendar. On this day the sun and the moon are simultaneously at their peak of brightness. This year Akshaya Tritiya falls on 6th of May. It is also the birthday of Parshurama (an incarnation of Vishnu) and marks the beginning of the Golden Age. ‘Akshaya’ meaning the never diminishing stands for eternal prosperity for any new ventures started or investment made on this day. Gold and gold jewellery bought and worn on this day signify the never diminishing good fortune.