Pune:  Tara Jewellers, the retail arm of Tara Jewels Limited, an integrated player from jewellery manufacturing to jewellery retailing, unveiled their innovative and contemporary format store with exquisite collections at Seth House, Shop No. 4, Bund Garden Road, Pune. Leading fashion models Carol Gracias and Pia Trivedi showcased the beautiful Tara jewellery at the launch of the store.

The store has been designed by international design consultancy, Fitch, with an inviting decor in shades of purple that makes the store warm and welcoming, yet in complete harmony with the fashionable furniture, bold displays and modern lighting that are designed to bring out the best in the jewellery. Sprawling across 985 square feet, the store ensures a well thought out, smooth and simply remarkable jewellery shopping environment.

Speaking on the occasion, Vikram Raizada, Executive Director Marketing, Retail & Business Development, Tara Jewels Limited says, “We are really excited introducing to Pune the Tara experience. We currently have two stores in the city and a total of 17 stores in Maharashtra. Our expansion into Pune is in keeping with the Indian retail revolution which has made branded jewellery the new market mantra.

Given the growing stature of Pune which is evidenced by international lifestyle and corporate brands setting up in the city, we feel this is the ideal location for Tara. We are very pleased to be a part of Pune.”

Some salient features of the store are:

Browse Wall: Clients have the opportunity to get up close and personal with Tara’s collections

and pieces that are showcased on this wall with the pieces displayed vertically for the best browsing experience.

Open Workshop: Enables clients to see the ‘behind the scenes’ of Tara’s craftsmanship and also watch any changes or repairs in utmost transparency

Collections Wall: An extensive wall where different category of jewellery i.e. neckpiece, earring etc are grouped together to form a set for customers to have a better styling option

Consultation Tables: Tara’s consultation tables offer customers the chance to sit and have in-depth discussion on their purchase options and get detailed information about the pieces from the trained staff

Education Wall: A wall dedicated to helping customers understand the finer points and workings about diamonds. Various technical aspects such the 4 Cs, diamond quality ratings etc. are explained to help make a more informed purchase

To provide complete the experience, the store staff uniforms are especially designed by celebrated fashion designer Rajesh Pratap Singh.

Tara Jewellers’ collections feature everything that a modern Indian woman shopping for a piece of jewellery would need. Whether it is small daily wear pieces such as pendants, earrings or bangles to more occasion related pieces like mangalsutras or dazzling gold and diamond sets, every offering from Tara emerges through a confluence of the combined facility of state of the art technology and the skills of some of the best designers in the business.