Bangalore : Tata Motors Limited along with TVS Auto Assist (TVS AA) – part of the $ 8.5 bn TVS group – today, announced the introduction of Women Assist Program. An industry first service initiative, catering to the urgent service requirements of a woman driver on the move, the companies will commence this service starting 1st June,
Through the introduction of the Women Assist Program both companies want to empower the women drivers by minimizing the hassles a woman goes through during unforeseen vehicle breakdown incidents during late hours at night. For the same, Tata Motors has created an infrastructure in association with TVS Auto Assist and is confident that this will bolster the company’s commitment to enhance its after sales service. Supported by TVS Auto Assist, this dedicated women centric service assistance will be available in 14 locations currently and will apply to women drivers of Tata Motors passenger vehicles, between 8pm to 5am on all days.
According to Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors – “Customer centricity remains as one of our core strategies at Tata Motors and we are constantly innovating to provide an unparalleled after-sales experience to our customers. We are happy to associate with TVS Auto Assist to introduce this one of a kind Women Assist Program to help provide women drivers with exclusive breakdown assistance services during late hours. This industry first service program reflects on Tata Motors’ acknowledgement of the increasing number of women drivers and its commitment towards providing a world class after sales infrastructure to them.”
According to Mr. K. Mahesh Kumar, CEO, TVS Auto Assist, “There are more than 2 million women car drivers in key cities across India and we felt the need for a support system to back the Women drivers when they