By Sachin Murdeshwar

Mumbai: Targeting the booming Indian e-Commerce sector, Tata Motors, the leader in Commercial Vehicles, displayed a complete range of 13 fully built, ready-to-use vehicles, to meet the demanding and ever-evolving requirements of the industry. The first ever end-to-end experiential expo for the e-Commerce Industry in Western India, exhibited a wide range of ready-to-use fully built solutions exclusively developed to meet every single application, cutting across hub-to-hub-to-spoke transportation and the end-to-end delivery requirements. The e-Commerce Expo 2019 is being held at the MMRDA Grounds in BKC, Mumbai from 6th to 8th March 2019, whereby Tata Motors is showcasing some of the bestselling variants across SCV, ILCV and MHCV segments.

Tata Motors has developed these fully built ready-to-use solutions after extensively researching the exacting requirements of the e-Commerce Industry, engaging with the top e-Commerce companies and their vendors involving our own design engineers and our FBV team, by incorporating their requirements in the design and features as desired by them.

On this occasion, Mr. Girish Wagh, President – CVBU, Tata Motors said, “Fueled by rising incomes, increasing government support, and a surge in the internet users, the Indian e-Commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017. Today, companies are also increasing their distribution centers and their fleet size to cater to the growing demands of the consumers. We believe, the e-Commerce Expo 2019 will act as a platform to address the growing demands of the transporters and e-Commerce players; and provide them with diverse range of fully-built products with customized features. Through our product offerings, we are shifting the paradigm for new age products and smart solutions.”

“To support the customers, Tata Motors has developed customized solutions under the Sampoorna Seva umbrella giving total peace of mind for the e-Commerce company and the transporter enabling them to meet their commitments to their end customers. Sampoorna Seva offers various value added services with largest service & parts network, fleet maintenance, insurance cover, loyalty programs that ensures the customer is at total comfort with Tata Motors as their preferred choice”, he further added.

Tata Motors has 63% market share in Maharashtra in the last mile distribution space with our bestselling range of Ace small commercial vehicles. In this expo, Tata Motors has exhibited the versatility of the Tata Ace platforms suited for E Commerce sector’s last mile delivery requirements through Ace Delivery Van for e-Commerce goods, Ace Zip panel van for e-Commerce packages and Super Ace Mint XPS for heavy goods transportation. Equipped with state-of-the-art technology, ease and convenience of use, efficient and reliable performance with best-in-class mileage, and most cost-efficient solutions; these vehicles are known for superior design, excellent fuel economy, and a longer service life. Its versatility supports the various customizations for multiple applications, enabling smarter solutions for the e-Commerce industry. The vehicles come with customized payloads and deck lengths to carry light goods like white goods to heavier loads like fruits, vegetables and auto parts. The insulated construction of the container in Super Ace Mint XPS allows for the temperature-controlled transportation of perishable goods like milk/ milk products/ fruits & vegetables/ meat, etc. In FY19 YTD, Tata Motors has clocked a robust growth of 21% on a YoY basis in the SCV Cargo and pick-up segment on the back of the launch of the ACE Gold, Yodha, XL Series in ACE, Mega and Zip ranges.

For the hub-to-spoke transportation requirements, the company displayed a range of Light and Intermediate commercial vehicles on the modern newly launched series of Ultra trucks. Led by the substantial growth of the Ultra trucks in a very short period, Tata Motors ILCV segment witnessed a volume growth by 23.5% in FY19 YTD in Maharashtra. The Ultra range of trucks are powered by the powerful, modern and high performance Turbotronn engine giving it the clear edge in terms of performance, reliability, operating economics and much more. These vehicles are fitted with the advanced features like OTP lock, CCTV cameras, Load sensors, Telematics system, etc. in line with the exacting demands of the e-Commerce Industry. These vehicles equipped with the latest advanced Safety Features, reduces the total cost of ownership, and gives best-in-class mileage along with high level of driving comfort & safety.

Tata Motors exhibited 24 FT MS Container On Ultra 1518/53, 20 FT MS Container on Ultra 1014/45, 20 FT MS Reefer On Ultra 1014/45, 3 Side Openable – MS Container On Ultra 1518/53, 22 FT MS Container on LPT 1412/48 and 14 Ft MS Container on ULTRA T.7. The whole range will cater to the growing needs of e-Commerce, Industrial Goods, Auto Component, FMCG, Agri Products, Beverages, Pharma and White Goods industries.

For the hub-to-hub transportation requirements, a complete range of fully built solutions from the portfolio of MHCV has been showcased. These vehicles built exclusively for the e-Commerce Industry are customized with special advanced features catering to the special requirements. The 24 Ft refrigerated container on LPT 1613/52 and 32 Ft Refrigerated Container on LPT 2518/68 are well equipped to cater to the growing demand of the cold chain supplies like frozen foods, ice cream, dairy products, fruits & vegetables and pharma. The 31 Ft MS Container on SIGNA 2818/68 AMT vehicle combines the unmatched benefits of a ready-to-use truck equipped with advanced safety, security and surveillance features (like Anti Fuel Theft, Digital Locks, Reverse Parking and In-Container cameras, Load Sensors, Door Opening sensors) and pioneering Automated Manual Transmission and Hill Start Aid delivering class leading driving delight and comfort. The 32 Ft MS Container on LPT 1618/68 Turbotronn powered by the future-ready TATA 5.0L 4 Cylinder Turbotronn engine is designed for excellent benefits on both Revenue and TCO aspects. These are suitable for transporting various goods like long haul Ecommerce shipments, Auto Parts, Tyres, Agri products, White Goods, FMCG, Parcels & Courier. All these products are geared up to help customer meet a challenging market environment through improved financial returns by reduction in total cost of ownership and also ensuring driver comfort and driving safety.

Tata Motors has worked over the last few years and boosted its network presence in Maharashtra with 24 dealerships along with branches of the existing dealers. The company has a total number of 200+ sales and service touch points across the state – covering 155 3S service set-ups, 1S Sales set-ups, 95 TASSes and Contained Workshops – ensuring that there is always a Sales or Service set up closest to a customer.

Designed based on the feedback and suggestions received from the customers, the company has created experience centers for customers to better understand the high-end technology/design implemented in making the vehicles superior and reliable.