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  • Tata Starbucks launches in Chandigarh, marks 6th Anniversary in India

    Published on October 15, 2018

    Chandigarh : Tata Starbucks today announced its launch into the city of Chandigarh. Celebrating its sixth anniversary in the Indian market, an entry into Chandigarh marks Tata Starbucks first non-metro city entry and its second city launch this year. India continues to be one of Starbucks fastest growing markets and Chandigarh now becomes the eighth city for the company in India. The first Starbucks store in the city at Elante Mall will welcome its customers on October 19, 2018.

    Sumitro Ghosh, chief executive officer, Tata Starbucks said, “We are honored to celebrate our sixth anniversary by extending our Starbucks Third Place Experience to our customers in Chandigarh. With two city launches in 2018, we are excited to expand our footprint in India and continue to delight our customers with the unique Starbucks Experience built on three core fundamentals – our partners (employees), our stores and our coffee.”

    Chandigarh is the best-planned city in India, with architecture that is world-renowned, and a quality of life, which is unparalleled. Tata Starbucks first store in Chandigarh, located in high-street Elante mall, is inspired by this notion, where its iconic coffee bar stands anchored at the heart of the store. Coffee is presented center stage where baristas create hand crafted beverages and engage customers on an experiential coffee journey. The store celebrates this coffee story and is woven with graphical representation of the life cycle of a coffee plant. The outlet has been designed to reflect the rich historical architecture of the city and the interiors of the store embrace and celebrate the local culture with the use of displayed antiques. The wood-stamped concrete walls are attractively designed with a colorful and textural piece of tapestry created using local weaving and embroidery techniques, giving the store a warm and rustic feel.

    The store will offer customers a wide range of Starbucks offerings, including the Starbucks® signature espresso-based beverages like Cappuccinos, Americanos, Lattes, and an extensive food menu comprising Indian and International favorites.  The store will serve Starbucks® Nitro Cold Brew, the latest in a series of coffee innovations highlighting the barista craft and high-quality coffee. It will also offer all-time favorites such as Cafe Mocha, Java Chip Frappuccino, Signature Hot Chocolate and Caramel Macchiato.  A range of Teavana™ teas, including the Starbucks signature tea innovation – India Spice Majesty Blend, will be available for those who seek a modern and reimagined tea experience.

    To complement the exciting beverage menu, Starbucks is introducing two new food additions to celebrate the flavors of Chandigarh. The Chicken Makhani Croissant Bun is a buttery

    croissant bun layered with chicken and onions, perfected with makhani sauce and pickled mayo. Another addition to pair with coffee is the Chole Masala Tortilla Wrap which has chole wrapped in a tortilla with onions, jalapeños and spinach complemented with chutney and mango murraba.

    Starbucks also brings to Chandigarh its loyalty program My Starbucks Rewards™ that provides members rewards and personalized benefits that increase with frequency of use. When customers sign up for a My Starbucks Rewards™ account, they immediately begin earning stars for purchases at Starbucks. The store will also offer Starbucks merchandise and free Wi-Fi so that customers can enjoy an elevated coffeehouse experience that Starbucks is known for.

    As Tata Starbucks continues to grow, so does its commitment to be a positive force in contributing to the future success of India. The company is committed to its aspirations of being an employer of choice in India, with plans to double the number of partners (employees) over the next five years to 3,000 and with a commitment to further increase the proportion of women in its workforce from an industry best of 25 percent.

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