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  • Teacher’s – India’s # 1 Selling Scotch Whisky now In a Bold New Look

    Published on June 2, 2011

    Mumbai:  Mr. Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine said, “Teacher’s has grown to its pre-eminent position by staying true to its heritage and quality. And equally importantly, by embracing change and remaining relevant to successive generation of Scotch connoisseurs who appreciate a fine dram. The same uncompromising spirit, is now in a bold, confident, more premium look that refreshes our brand and brings us closer to the high standards set by William Teacher’s.”

    The new Teacher’s Highland Cream bottle now has broader more masculine shoulders, an enhanced bulbous neck adding to style, with William Teacher’s WT insignia proudly embossed adds to authority and reinforces quality. Both the bottle label & the packaging moves away from the traditional all beige look to a new black, white & burnished gold look which shows more liquid and looks elegant and contemporary – representing the new Teacher’s consumer.

    Teacher’s 50, the 12 year old blend from the house of Teacher’s retains its old all black & gold look but adapting to the new packaging style and bottle.

    Alistair Longwell, Distillery Manager, Beam Global UK Ltd, Ardmore Distillery, said, “The stylish new packaging for Teacher’s accentuates all that is good about this iconic Brand. The boldness of the new bottle design, incorporating the prominent Teacher’s insignia on the bottle front and the Teacher’s name itself down both sides, together with the sleek profile of the new, contemporary label, allow every consumer to clearly see the quality that is present in every bottle – the finest blended Scotch that William Teacher was proud to put his name to.”

    Teacher’s has three premium expressions available in India including Teacher’s Highland Cream, Teacher’s 50 and Teacher’s Origin. Teacher’s Origin celebrates William Teacher’s origin as a fine blender of Scotch whisky. It is a premium scotch blend that contains 65% malt, greater than any other standard blend and is maturated in 19th century styled Quarter Casks which impart upto 30% more maturation resulting in a rich and smooth taste. The heart of Teacher’s Origin is Ardmore Malt Whisky which imparts a more traditional peat smoke flavour and rich robustness