By Sachin Murdeshwar

 

Hyderabad: Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions announced a strategic partnership with Nucleus.Vision (NV), India’s biggest blockchain company, at the International Blockchain Congress, (IBC), at Hyderabad. Tech Mahindra will provide the technology expertise to broaden Nucleus.Vision’s business reach, and will leverage its telecom affiliates to promote the offering at a global level. This strategic partnership marks the beginning of Nucleus.Vision’s global expansion strategy and Tech Mahindra’s foray into the blockchain market.

Founded in 2014, Nucleus.Vision has made great inroads in the Indian retail market with this new technology, an Internet of Things (IoT) and Blockchain (BC) based customer identification platform – ION which is being implemented for the first time in India. NV has already on boarded marquee retail clients such as Tata Croma, Shoppers Stop, Future Group, Bestselller, Globus and several others on pilot projects.

Nucleus.Vision is one of the few companies in the blockchain space offering this technology, which allows brick-n-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary (patent pending) sensor technology. ION sensors do not depend on any RFID, WiFi or Bluetooth, or even facial recognition technologies to operate. Nucleus empowers retail stores with the intelligence layer of customer data that was till date only limited to online e-commerce experiences.

CP Gurnani, CEO & MD, Tech Mahindra said, “We are happy to announce a robust collaboration with Nucleus Vision to foster innovation and growth in the Blockchain space. This collaboration is a testimony of Tech Mahindra’s commitment to enable, guide and support start-ups and companies leveraging next gen technologies. The aim of this partnership is to harness Blockchain led innovation, and to channelize it globally, by giving access to our vast and expansive customer ecosystem.”

Abhishek Pitti, CEO, Nucleus Vision said, “Our product is highly customisable and has use cases across several verticals. We have proven its use and benefit in the retail space, and by having this partnership with Tech Mahindra, we will be reaching out to a vast and global network. Their global telecom affiliate partnerships is perhaps one of the biggest networks in the world, and this partnership will enrich the overall Nucleus Vision ecosystem in a phenomenal way.”