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  • Testing for customer experience: applabs to host webinar

    Published on July 21, 2010

    Testing for customer experience should be an integral part of the test process of any software release or upgrade. This is to ensure that the company maximizes its benefits from the cost, time, and effort spent in getting a new release from conceptualizing to going live in production systems. Doing so would enable companies to take care of the critical input of their success – the experience of their customers.

    Join this webinar to learn more about testing for customer experience.

    AppLabs, the world’s largest software testing and quality management company, will hold a webinar discussing the importance of testing from the customer point of view – Testing for Customer Experience. The 45 minute webinar will take place on Thursday, July 22, 2010 at 11:00 AM – 11:45 AM EDT / 4:00 PM – 4:45 PM GMT / 8.30 PM – 9.15 PM IST.

    Customer experience is not a new concept. It is a factor that businesses already collect data on and measure. Testing the impact of a new release on customer experience will enable companies to gain critical insight into a factor that differentiates them from their competitors. Positive experience can potentially bring in more revenues and build stronger brand equity for the company at a lesser cost while negative experience can turn away long term customers and can dilute the brand image. Most investments in IT systems do little to enhance customer experience.

    Some companies attempt to measure customer experience by quantifying number of referrals, length of the relationship with the customer, and cross selling opportunities availed. But, is that the answer to measuring the experience of the customer at its best?

    In the live webinar, Dhasaradhy Jagannathan, Technical Services Manager at AppLabs will highlight the approach to test customer experience, how to best identify factors pertaining to customer experience and base lining tests. The webinar will also discuss how to document the test results and the challenges faced in the entire test process.
    Salient takeaways from – Testing for Customer Experience:
    • Understanding the cost-benefit approach for IT systems and testing.
    • Is product quality the only important factor for good customer experience?
    • Measuring and improving factors affecting customer experience