MAKE THAT DO AS POWERFUL AS YOU
With The Body Shop’s new vegan routines for all hair needs, power your do like never before
Hair has an attitude, an identity. It tells a powerful story about who you are. Which is why it’s so important to keep it in root- to-tip shape. Luckily The Body Shop’s new vegan haircare routines are here to help your hair look and feel as powerful as you, so you can keep telling your story, your way.
The Body Shop has two new and improved haircare routines for all hair needs. These new routines are pretty hair-mazing. It’s time to love your unique hair unapologetically.
POWER YOUR DO LIKE NEVER BEFORE
Why are The Body Shop’s new haircare routines so powerful? For a start they’re all made with Vegan Silk Protein, a 100% plant-based protein, which cleverly replicates the chemical structure of natural silk produced by the common European garden spider. But The Body Shop’s is fully plant-based – ALL
The Body Shop’s haircare is now registered by the Vegan Society, so, no spiders or silkworms were harmed, used or disturbed to obtain it.Plus, all haircare is now made with (at least!) 90% ingredients of natural origin.
The Body Shop’s new haircare routines are designed to improve the appearance of damaged hair, so they literally help repair the hair follicle from the inside out.*
A user trial discovered that 90% would recommend The Body Shop’s new haircare to a friend.
USP of this range
1. The new formulation is now made with ALL NEW VEGAN SILK PROTEIN, which is a 100% plant-based protein – that has also been registered by the Vegan Society.
2. The hair care routines are now made with (at least) 90% ingredients of natural origin.
3. The hair care packaging is made from 100% recycled plastic which is sourced from our Community Fair Trade Partner –Plastics for Change.
COMMUNITY FAIR TRADE RECYCLED PLASTIC
The Body Shop’s new haircare bottles and tubs are made from 100% recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India.**
It’s no secret that plastic pollution has become a global crisis and the planet is drowning in it. It affects marine and ocean life, but it affects people too. In India, almost a third of waste is uncollected. This has given rise to 1.5 million unsung heroes known as ‘waste pickers’ who work tirelessly to clean up their streets.
Waste pickers, however, are mostly made up of ‘dalits’, formally known as ‘untouchables’, the lowest social group in India’s caste system. This means that they are vulnerable to discrimination and poor working conditions.
The Body Shop’s Community Fair Trade partnership with Plastics for Change not only helps tackle the existing plastic problem. It also helps support around 2,500 marginalised waste pickers in India with access to more sanitary working conditions and a fair price for the plastic waste they collect.
The Body Shop wants to do more than fight pollution. They want to drive social change and help empower people too.
NEW TEA TREE HAIRCARE PURIFY & BALANCE OILY LOCKS
Help purify and balance oily hair and scalps. Get fresh and clean locks for longer. Made with organically-grown Community Fair Trade tea tree oil from Kenya and Vegan Silk Protein.
This routine also helps eliminate build-up, leaving hair feeling purified and refreshed without stripping its natural moisture.
NEW TEA TREE PURIFYING & BALANCING SHAMPOO_INR 695
Leaves oily hair and scalps feeling cleansed, purified and invigorated. It even helps rebalance excess oils without stripping locks of their essential moisture.
NEW TEA TREE PURIFYING & BALANCING CONDITIONER_INR 695
Refreshingly light, non-greasy cnditioner. Hair feels restored with moisture, softer and lighter.*
NEW MORINGA HAIRCARE BRIGHTEN UP YOUR BARNET
Get healthier-feeling and visibly shinier hair and help protect it from daily pollution. Made with Community Fair Trade moringa seed oil and extract from Rwanda and Vegan Silk Protein.
This routine visibly restores dull hair’s radiance and shine. Expect softer, smoother and healthier looking hair that smells fragrantly floral.
NEW MORINGA SHINE & PROTECTION SHAMPOO_INR 695
Gently cleanses and leaves hair feeling fresh and looking healthier and shinier. Helps protect from daily pollution.
NEW MORINGA SHINE & PROTECTION CONDITIONER_INR 695
Weightlessly conditions, leaving hair feeling soft and looking healthier and shinier. Helps protect hair from daily pollution.
NEW MORINGA SHINE & PROTECTION HAIR MIST_INR 695
Lightweight and non-sticky mist that instantly boosts visible shine and leaves hair looking healthier, while helping protect hair from daily pollution.