United States: To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company on Friday sent a spectacular visual “Thank You” through the world’s largest single building illumination of its headquarters tower in Atlanta. The illumination will be on display every Thursday, Friday and Saturday evening in May following tonight’s debut lighting. A video of the first lighting can be viewed at http://CokeURL.com/trac.

The Scale

The entire Coca-Cola North Ave. tower in Atlanta – 26 stories high and 402 feet (122.8 m) high – is canvassed in scrim.

The projection covers an area 339 feet high and 157 feet wide per side of the building.

The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.

The Technology

This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.

The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).

The visual design and projections were created and executed by Obscura Digital.

The Creative

The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.

This display includes imagery from a library of 125 years of Coca-Cola advertising.

On the additional show nights, programming variations and surprise architectural effect elements will be added.

The show features photos posted by Coca-Cola Facebook fans from around the world.

Throughout May, consumers who upload their favorite Coca-Cola photos to the Coca-Cola Facebook Fan Page could have their pictures included in the show.

The Carbon Offset

The carbon emissions from this event will be offset in support of Georgia’s Valley Wood Carbon Sequestration Project.