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  • The Fisher Center for Business Analytics at UC Berkeley and Affine reinforce their commitment to AI-driven transformation for the gaming, media & entertainment industries

    Published on January 27, 2022

    Mumbai: For gaming, entertainment and media consumers, there has never been a better time. Some of the world’s biggest gaming and media brands are vying for their attention and time. This also poses serious challenges for media organizations as they struggle to understand content consumption patterns among their viewers and strive to keep up. Artificial intelligence (AI) can help meet this need and empower media organizations with deep insights into consumer behavior. AI can provide the much-needed intel as these organizations move forward into the world of the metaverse and look to produce exciting content for their audiences. In the last decade, most media organizations have already undergone significant digital transformation and are preparing themselves for metaverse, which will make the virtual world real for users.

    To explore these changes, The Fisher Center for Business Analytics at the Haas School of Business, University of California, Berkeley in partnership with Affine announced that they are co-hosting a virtual symposium on “How AI is transforming Gaming, Media & Entertainment,” scheduled for February 24, 2022. Affine is a leading data science and AI solution provider in the gaming, media, and entertainment space. The event will feature notable leaders from the gaming, media and entertainment (M&E) sectors coming together to discuss the industry’s future with respect to advancements in AI and other technologies. 

    UC Berkeley has historically been the leader in AI-related research output, having demonstrated the highest success rate in AI innovation and renowned for hosting visionary events in the space. The Fisher Center for Business Analytics advances the creation of business value from data science and pursues its vision through research, education, and accelerating the diffusion and adoption of analytics in all aspects of business and management. It’s an ideal home for industry veterans, pioneers, and research scholars from Big Tech companies discuss and decipher the gaming, M&E industry from a global viewpoint.

    Defining the technology-led future of media and entertainment

    Speaking on the announcement of this event, Gauthier Vasseur, FCBA executive director, said, “As the M&E sector moves toward digitization, there are many questions faced by content creators, gaming, and media organizations. They want to understand the role of data and analytics as they dabble with AI, often for the first time. At the same time, ethics and privacy are set to become part of the future foundations of the metaverse. It is important that the media and technology sectors work hand in hand to ensure not just a rapid transformation but also a sustainable one. We look forward to hosting some of the most significant voices in technology and media at our event to begin these discussions in the early stages of digital transformation in the metaverse age.”

    “AI will write the future of consumer engagement in the M&E sector,” said Manas Agarwal, founder & CEO of Affine. “At the same time, metaverse poses an exciting potential for entertainment and gaming. It is important that media organizations understand the impact of these technologies on viewers and their content consumption patterns. We believe that the event will provide ample opportunity for media and technology organizations to find synergies and start defining the future of gaming, media and entertainment for the coming decade.”

    Saurabh Tandon, board member and president for the Americas at Affine said, “With the onset of the Metaverse and all-pervasive AI, the media and entertainment industry is set to undergo a complete transformation. From gaming in the metaverse to deep data and insight-led content production, a lot is set to change. However, for these changes to be safe for viewers and sustainable for business, it is important that media and technology organizations join hands and chart out a roadmap for the future. The symposium, ‘How AI is transforming gaming, media & entertainment’ aims to do just that – define the future roadmap of the gaming, media, and entertainment industries.”


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