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  • The Indian Music Experience Museum, Bangalore (IME) IN ASSOCIATION WITH THE BRITISH COUNCIL LAUNCHES YUVA IN CULTURE

    Published on December 28, 2021

    Youth take the lead at Indian Music Experience Museum

    Bengaluru: The Indian Music Experience Museum, Bangalore (IME) in partnership with the British Council has launched Yuva In Culture – an initiative to leverage the museum as a space of the youth, for the youth and by the youth.  The aim of Yuva in Culture is to encourage youth to engage with the museum through three specific programs namely, India’s first-ever Youth Advisory Board, Young Creators Safe Space program and Future Museum Professionals Initiative. These programs aspire to provide a platform for young artists to share, collaborate, critique and amplify their work in a nurturing environment.

    Manasi Prasad, Museum Director, Indian Music Experience said, “Yuva in Culture is a first-of-its-kind initiative in the Indian museum and arts landscape. For the first time, we are putting young people in the driver’s seat; they are not just beneficiaries of our programs, but are actually guiding the direction of the museum. Such initiatives will rejuvenate museums, and change the wrong perception that museums are only for older people. Young people must deeply engage with the arts in order to preserve our traditions and push the boundaries of what museums can do for society.”

    Commenting on the launch of Yuva in Culture, Jonathan Kennedy, Director Arts India, British Council said, “The British Council is delighted to be partnering with the Indian Music Experience as part of the Our Shared Cultural Heritage (OSCH) programme. IME is one of 12 OSCH partners from India, Pakistan, Bangladesh and the UK who are carrying out ground-breaking work in the field of youth engagement and youth empowerment in the museum sector. The three strands of IME’s programme, Yuva in Culture, will provide authentic and meaningful opportunities for young people of different ages, backgrounds and interests to explore heritage and culture, and to become influencers, collaborators and leaders in the museum sector. We welcome the openness of the IME to make their museum a site for change and we look forward to going on this exciting journey with them”.

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