Today, Reebok and Warner Bros. Consumer Products (WBCP) reignite a crossover of two of the most iconic animated families in television history – The Jetsons and The Flintstones. The two brands’ latest collaboration, Reebok x The Jetsons & Flintstones, will bring the beloved futuristic and prehistoric characters into the modern world through a lifestyle footwear and apparel collection.
The collaboration is inspired by Hanna-Barbera’s 1987, made-for-television animated film that brought The Jetsons to The Flintstones’ hometown of Bedrock, in addition to seeing The Flintstones travel to The Jetsons’ world of Orbit City. Each footwear model in the line is based on a character or location from the film, incorporating thoughtful details that bring the nostalgia from each time period to pieces that are wearable in today’s world.
Details on the silhouettes featured in the collection include:
- Zig Kinetica II Edge (INR 11,999/-) – Zig Kinetica’s rugged edge brings The Flintstones’ beloved pet dinosaur, Dino, to life through a bold pink upper in tribute to everyone’s favorite Snorkasaurus. Detailing throughout the shoe pays homage to some of Dino’s favorite things – from steaks to snakes – as well as his gigantic tongue.
- Club C (INR 7,999/-) – One of Reebok’s most classic silhouettes, the Club C, pays homage to Wilma Flintstone. Emblematic of her signature dress, this all-white Club C features a pinked toe cap and tongue. Wilma’s bold stone necklace also makes an appearance through a custom dubrae, while the patterned shoe lining pays homage to her other outfits.
- Club C Legacy (INR 7,999/-) – Jane Jetson, mother of Judy and Elory and wife of George, is featured on this Club C Legacy. The brilliant pink upper is reminiscent of her eye-catching dress while iridescent details on the eyestay reference The Jetsons’ universe. The inside of the shoe features sockliners that focus on Jane’s signature beauty routine and the robots that help her get ready.
Paired with the footwear collection is a range of graphic apparel – including short and long sleeve tees as well as a women’s crew – all of which reference various places in the two universes. Each cotton piece contains a woven label that references the era of when the two series were aired and features a mock retro Reebok TV logo inspired by the TV guide listings of the time.
The apparel line also features women’s athleticwear in the form of Reebok’s Lux High-Rise Leggings, Lux Skinny Strap Sports Bra and AOP Bike Short. All three pieces feature a strong women’s print that brings The Jetsons’ and The Flintstones’ worlds together through plants and environments that bleed between both worlds. Characters and elements from both shows are also hidden within the print from the family pets, Astro and Dino, to The Great Gazoo.
The all-new Reebok x The Jetsons & Flintstones collection is available now starting at INR 2,599/- on shop4reebok.com, select retailers, VegNonVeg, and Superkicks.