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  • The right mindset can achieve even the unimaginable,” says fashion designer Paras Singh Pawar

    Published on October 12, 2021

    Under Gurdev Sons, his family-owned fashion business, he has been thriving with his exceptional fashion sense and expertise.

    Taking on the responsibility of taking forward a family-owned business can be quite an intimidating task. This can come along with too many risks, responsibilities, and fear; however, as young talented beings, some have taken it up and have achieved sky-high success in their respective businesses. The fashion world has so far welcomed innumerable talented beings, but one name that has been buzzing the most is Paras Singh Pawar, who has to his credit the successes he has earned with his clothing brand Gurdev Sons (@gurdevsons_designers), which was his grandfather’s vision started in 1968.

    For more than 50 decades in the industry, the brand has only flourished each passing year and has set new limits for its contemporaries in the fashion world. Much credit also goes to young fashion enthusiasts and designers like Paras, who always believe in churning out newer ideas and designs with the aim to take the fashion world by storm.

    Prominent Punjabi artists like Karan Aujla, Happy Raikoti, Dilpreet Dhillon, Harbhajan Maan, Parmish Verma, Jordan Sandhu, Desi Crew, Sajjan Adeeb, Harf Cheema and others swear by Gurdev Son’s designs and expertise in the industry and also keep tweeting about them, appreciating their talents in fashion clothing, which also offer luxury brands of the world for men like Giorgio Cavalli, Harris Tweed, Strona, Roger La Viale and others.

    From studying BA from Punjab University to becoming the ace fashion designer he is, Paras, at 31 years, has come a long way. However, it is essential to notice here that he never took the successes of his family in the business for granted; instead, he paved his own path to growth and helped attain the towering success that Gurdev Sons enjoys today, showcasing their designs in a number of hit Punjabi tracks like Jordan Sandhu’s Jis Din Da Shad Gayi, Tere Laare by Afsana Khan, Maninder Buttar’s Yaari and the list goes on.

    It won’t be wrong to say that Paras Singh Pawar has disrupted the fashion niche for the better through Gurdev Sons and is now planning to open new locations in India as well as abroad. Find out more about him through Instagram @gurdev_sons.


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