Featuring three ad films with some of India’s top celebrities – Mrunal Thakur, Jim Sarbh & Aparshakti Khurana, this new influencer campaign aims to spread awareness around the concept of Smart Sleep and the incredible value proposition of the comfort-tech innovators’ patented SmartGRID technology.

Mumbai : Asia’s SmartGRID mattress pioneers and advocates of the sleep-tech movement in the country, The Sleep Company today launched their newest ad campaign #SleepSmartWithSmartGRID. Starring popular personalities, Aparshakti Khurana, Jim Sarbh and Mrunal Thakur, this digital-only campaign features three films launched across the company’s social network and other digital channels.

Conceptualised and crafted by the brand’s in-house marketing team and production house Why stay Calm the campaign focuses on creating awareness around ‘Smart Sleep’, that is made possible through The Sleep Company’s patented SmartGRID technology. The films emphasize on the world’s most advanced mattress that is soft as well as firm for maximum comfort and back support, with 25000+ air channels for sweat-free nights and other features that help you sleep smart and wake-up smarter!

Commenting on the launch of the campaign, Priyanka Salot, Co-Founder of The Sleep Company said, “Everything in our lives has become smarter, from our phones to our watches to even our home appliances. But so far nothing drastic or specific has been done to make our sleep smarter, an experience that is the most vital aspect of our lives. Through this campaign, we wanted to introduce and create a greater awareness around the concept of ‘smart sleep’, with our patented SmartGRID technology being a pioneer of this movement.”

“Our first campaign #GoSmartGRIDWith AK! helped us build deeper interest and penetration for us as well as our patented technology. So, with the incredible talents of Aparshakti, Jim, and Mrunal in this new campaign we are excited to once again present our incredible proposition of ‘Smart Sleep’ to audiences across the country” She added.