APN News

  • Wednesday, January, 2021| Today's Market | Current Time: 11:51:42
  • Next story:

    THE TRŪ® Shrimp Company And Gordon Food Service, Inc Partner To Provide Sustainable Shrimp

    Published on January 13, 2021

    BALATON, MN – The trū Shrimp Company, a leader in US shrimp aquaculture innovation, and Gordon Food Service, one of the country’s largest foodservice providers with distribution operations spanning North America, have signed a letter of intent to work with one another to provide safe, sustainable shrimp to customers across the United States. This strategic partnership will provide consumers with an unmatched offering, a premium shrimp product produced in the USA.

    This partnership reflects a shared vision and commitment by both organizations to invest in a highly sustainable, US-produced at scale, shrimp product. It also supports Gordon’s mission of providing its customers with the highest quality products as well as their promise to partner with suppliers who share their commitment to responsible business conduct and sustainable operations, both of which are fundamental to trū Shrimp. This partnership comes at a time when consumers have expressed, now more than ever, an increasing demand for high quality, sustainably produced food products.

    “We couldn’t be prouder about the opportunity in front of us with the team at Gordon. From our very first conversation, we have appreciated their knowledge, candor, and willingness to create a vision for the future together. The values of our companies really complement one another, and we’re confident this will be a fruitful long-term relationship for us both,” reflects Michael Ziebell, President and CEO of trū Shrimp.

    Headquartered in Balaton, MN, trū Shrimp is the first company to test and validate a true commercial-scale, shallow-water indoor shrimp farming technology. trū Shrimp developed and employs patented, land-based shrimp aquaculture technology to produce superior-quality shrimp that are traceable, sustainable, and antibiotic-free. This partnership leverages Gordon’s existing distribution network to deliver trū Shrimp product to high-end restaurants, retailers, and consumers — all places desirable to trū Shrimp. The trū Shrimp Company is in the process of raising capital to build its first commercial-scale production facility, planned for construction in Madison, South Dakota.

    Jagtar Nijjar, Director of Imports and Commodities, at Gordon Food Service, comments, “We’re excited to announce our partnership with trū Shrimp. Our customers continue to express their interest in natural, healthy products, and shrimp is an area in which we have been looking for a partner. We believe this creates an offering no one else can match and we’re eager to grow with trū Shrimp in the years to come.”