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  • THE TRŪ® Shrimp Company Has Received The “Solar Impulse Efficient Solution” Label, Rewarding Profitable Solutions To Protect The Environment

    Published on December 2, 2020

    Balaton: The trū Shrimp Company, a Minnesota-based shrimp producer, was attributed the “Solar Impulse Efficient Solution” Label following an assessment performed by external independent experts and based on verified standards. It is thereby joining the #1000solutions challenge, an initiative by the Solar Impulse Foundation to select solutions that meet high standards in profitability and sustainability and present them to decision-makers to fast-track their implementation.

    Located in Balaton, MN, trū Shrimp is the first company to test and validate a true commercial-scale, shallow-water indoor shrimp farming technology in the United States. trū Shrimp developed and employs patented, land-based shrimp aquaculture technology to produce superior-quality shrimp that are traceable, sustainable, and antibiotic-free. By combining disruptive aquaculture technologies with operational expertise, trū Shrimp is capitalizing on shifting market paradigms to disrupt the U.S. shrimp market.  Collectively referred to as Tidal Basin™ technology, trū Shrimp deploys patents that far exceed the performance of traditional RAS technology to create the most stable and efficient shrimp growing environment in the world. trū Shrimp will utilize its technological capabilities and overall business model to produce the highest quality, most sustainable shrimp in the world.

    Michael Ziebell, President and CEO of trū Shrimp, comments, “We would like to thank the Solar Impulse Foundation for awarding our trū Shrimp technology its ‘Efficient Solutions’ Label.  We are honored to be recognized by such a prestigious organization, one with global reach.  We couldn’t be prouder that our work, which has always been focused on producing shrimp in the most sustainable way, now joins the ranks of others with similar goals from all around the world.”

    To receive the “Solar Impulse Efficient Solution” Label, trū Shrimpwas thoroughly assessed by a pool of independent experts according to 5 criteria covering the three main topics of Feasibility, Environmental and Profitability. All labelled solutions are part of the #1000solutions portfolio that will be presented to decision-makers in business and government by Bertrand Piccard, Chairman of the Solar Impulse Foundation. The aim of this initiative is to encourage the adoption of more ambitious environmental targets and fast-track the implementation of these solutions on a large scale.