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  • This Women’ day AUTO i CARE unveils month-long #borntodrive campaign to urge women to take control of the steering wheel

    Published on March 1, 2021

    Mumbai:  Women are carving their own niche in all industries especially these days they are choosing unconventional careers. Mumbai-based road-assistance application AUTO i CARE, a leading player in providing 24/7 emergency roadside assistance is breaking the norms by attracting a gender-diverse workforce by hiring women. The roadside assistance major boasts of 80% women workforce who are at the helm of 3000 distress calls, 24×7 from across the country. This Women’s day AUTO i CARE is launching #borntodrive initiative to urge women to take up driving and to change the perception of women cannot drive. To help women riders, AUTO i CARE has pledged free roadside assistance like battery jumpstart, tyre puncture, towing, key lock etc from 1st March to 31st March across the country.

    The app has 80% women workforce in the age group 20-30 years, who are the first point of contact for stranded travelers and they have shown expertise in diagnosing the problems faced by travelers across the highways. The nearest garage or mechanic is navigated by the app to reach the troubled vehicle at any given time of the day. AUTO i CARE has thus been at the forefront of women empowerment by identifying and tapping their skillset and the drive to handle the travelers efficiently.

    Sagar Joshi, Founder AUTO i CARE shared, “Women are at peak in any given industry, why should automobile industry be left behind? AUTO i CARE has been supporting women who want to choose an unconventional career like automobile industry. To celebrate Women’s day, we are announcing our #borntodrive campaign to urge women to take up driving. We will be providing free roadside assistance to women drivers ensuring that AUTO i CARE is with them. I urge women to take control of the steering wheel because driving holds the potential to empower you.”

    Shabnam Khan, Chief Customer Officer(CCO) AUTO i CARE who has been a vital part of the startup since inception added, “Helping the stranded travelers within 20mins is our main focus. The team works in shifts so at any given time either day or night, we are able to assist the troubled vehicle and help resolve the issue.  Women power is the mainstay both at the helpdesk and also at handling the total backend of the process. Team is passionate about this industry and enjoy being part of it.”

    Started in 2015, with initial tie-up with 18000 garages nationwide, AUTO i CARE has now aggregated with 50000 local garages and mechanics in about 998 cities countrywide out of which 107 are tier 1 and tier 2 cities. AUTO i CARE app has launched integrated Artificial Intelligence (AI) enabled mobile interface for seamless roadside assistance anywhere in the country. 

    The app helps the customers with their planned car servicing as well as unplanned car servicing feature. Planned car servicing is the annual servicing for your car and Unplanned car servicing entails requesting roadside support anytime for a breakdown on highways for common issues like tire replacement, jump-start, low fuel, or vehicle unlock, as well as major repairs to the vehicles or to have it towed to a local garage or mechanic.


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