Mumbai: In continuation with their effort to provide best-in-class opportunities to their stakeholders, Times OOH, the largest outdoor media company in India unveiled today the various advertising and sponsorship options available at Mumbai Metro One. As the only media partner holding exclusive advertising rights for Mumbai Metro, Times OOH showcased some unique sponsorship options like Stations Naming Rights, never-before-seen network of 147 units high definition digital screens, train wraps & many more. Some of the exciting advertising options available at Mumbai Metro that has the potential to elevate a brand to a new level include advertisements inside stations, customer engagement opportunity such as   product promotion & mobile charging points etc. Times OOH had also arranged for a recee for their esteemed clients & Business partners at Airport Road Station to give a realistic view of the unlimited advertising options at Mumbai Metro. The glittering event held at Hotel Leela was attended by the city’s top notch media managers, advertising agencies, marketing professionals etc. Mr.Sunder Hemrajani, Managing Director, Times OOH and Abhay Mishra, CEO, Mumbai Metro One were also present.

Mr. Sunder Hemrajani, MD, Times OOH said, “Innovative advertising and sponsorship options have the potential to create a huge impact for any brand.  It’s a golden opportunity for brands to take advantage of this novel advertising and sponsorship format. Imagine the wide audience base that this opportunity will present as the Mumbai Metro is slated to connect East with West.” Speaking about the significance of such a transport system, he said, “Mumbai Metro Line is an important project under the Public Private Partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the 1st time which will offer state–of-the-art coaches, and passenger convenience systems. We are delighted to be associated with this project as the exclusive media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long term association”.

Mr. Arghya Chakravarty, CEO, Times OOH said, “When it comes to out of home advertising in India, Times OOH is second to none. Our association with Mumbai Metro is a reiteration of this fact. At Mumbai Metro, we have not only utilized digital technology to the best possible extent but have  brought to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative display and engagement options”.

Times OOH partnership with Mumbai Metro is for a period of 15 years during which a state-of-the-art digital network will be installed by the former.