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TIRUN Travel Marketing launches Mariner of the Seas(R) Campaign in India

New Delhi : TIRUN Travel Marketing, the India Representative of Royal Caribbean Cruises Ltd., launches the all new Mariner of the Seas campaign in India emphasising the WOW experiences awaiting the Indian travellers. The Mariner of the Seas Micrositecampaign features airing of a 30-second commercial at prime time on leading news networks across the country as well as on High Definition (HD) entertainment channels. Always at the forefront of innovation, TIRUN also unveils an interactive microsite dedicated to Mariner of the Seas bringing forth the WOW experiences onboard Asia’s largest cruise ship. Enhancing the user’s experience, this property further segregates the WOW moments by varying interests and age goups, including those specifically for Kids, Romance, Entertainment, Wine & Dine and more. The microsite shall be promoted extensively digitally through multiple avenues including Youtube, Social Media, Google’s Network, varying Indian online publishers as well as through innovations on leading sites, accessed by users pan-India.

Commenting on the same, Ratna Chadha, Chief Executive- TIRUN Travel Marketing, India Representative of Royal Caribbean Cruises Ltd., said, “The campaign is designed specifically for our Indian guests, inviting them to come experience their WOW onboard our innovative ships and also to offer them various itineraries to suit their preferences. With Mariner of the Seas starting its Singapore sailings from November onwards, we are looking forward to offering our Indian guests a taste of the ultimate WOW experience onboard the largest cruise ship in Asia.”

Mariner of the Seas will be sailing more than twenty 3-8 Night cruises departing from Singapore between November 2013 and March 2014, to popular destinations such as Malaysia and Thailand. Further, there are also festive specials for Indian travellers include exciting itineraries for family holidays over Christmas and New Year and a romantic soirée over Valentine’s Day. In addition, with added amenities such a CruiseFly option for flawless luggage transfers following disembarkation at Singapore, value offers via TIRUN’s recent association with Jet Airways for Fly-Cruise packages offering unbeatable airline and cruise fares, as well as regular value offers put forth on early cruise bookings, Indian travellers are poised to receive the best value and services for an unforgettable vacation experience onboard Asia’s largest cruise ship.

Mariner of the Seas recently emerged from a revitalization that added dining venues and bars, entertainment options and an array of technological upgrades. At 138,000 gross registered tons (GRT), Mariner of the Seas can carry 3,807 guests and stretches more than a thousand feet in length, making it the largest and most innovative cruise ship in Asia. The ship brings 15 decks of activity, first-at-sea innovations, luxurious staterooms, entertainment and mutliple dining options.

Mariner of the Seas offers many unique WOW experiences and innovations including:

Ice Skating Rink– An ice skating rink for guests that doubles as a sensational 900-seat venue for ice show productions with world-class figure skaters.

Eight Dining Venues including Main Dining Room with complimentary, multi-course dining for breakfast, lunch and dinner. More complimentary options including Windjammer Café, Jade Sushi’s and Asian-fusion cuisine, Café Promenade for coffee and pastries/snacks, and 24-hour room service; Speciality dining options such as as Chops Grille Steakhouse and Giovanni’s Table, where for a cover charge you can choose any items off the menu from appetizers to desserts.

Unparalleled sports facilities including a jogging and inline skating track, Royal Caribbean International’s signature rock-climbing wall, a mini golf course, a full sized sports court with a basketball court, four pools and six whirlpools.

Award-winning, Adventure Ocean® Youth Program – Offers complimentary supervised activities for children of all ages including play areas, a diner, disco and video arcade just for kids.

Entertainment and Shopping – Broadway style entertainment in the main theatre which seats 1,362 guests, Complimentary ice-skating shows in Studio B. Vegas-style Casino Royale, 17 bars, clubs and lounges, and more.

Shopping Spree – Variety of name-brand, duty-free shopping on the Royal Promenade including jewellery, perfumes, apparel and shopping for teens and kids.

Range of Luxurious Staterooms – From the Royal Suite to balcony staterooms, ocean view and the unique Promenade staterooms at price points to meet all budgets.

DreamWorks Experience – Featuring spectacular shows, 3D screenings, parades, meet and greets and character dining opportunities, this entertainment extravaganza is all about holidaying with characters from Shrek, Madagascar, Kung Fu Panda and more.

Barbie™ Premium Experience- The experience starts in your stateroom with a decorated vanity area and special Barbie packages including a Barbie doll, three fashion accessories, blanket, pillowcase and toiletries. There are events throughout the cruise designed exclusively for children in the program that include a tea party, dance class, fashion design experience and fashion show.

Kids & Family- Complimentary Adventure Ocean® Youth Program, Royal Babies and Royal Tots programming featuring specially designed Fisher Price® activities; Teen lounge areas and disco; Family-friendly activities including games, contests, enrichment classes and lectures; Royal Babies &Tots Nursery.

Source :  Gautam Kakkar

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