APN News

  • Sunday, December, 2020| Today's Market | Current Time: 02:36:16
  • Bangalore: ToneTag, a proximity communication company and the largest sound network introduces “Voice Commerce” – potentially a game-changing idea for Businesses that can seamlessly implement customer interactions and create purchase opportunities into natural environments and surroundings. With Voice Commerce people can buy anything, anytime, anywhere, just with their Voice.

    ToneTag’s Voice-based solution brings the ease, convenience, and customization of online shopping into the offline retail space. The unique functionalities of this solution will enable seamless and convenient offline shopping experiences for the customers as well as for the merchants.

    Voice Commerce will address:

    Order Ahead: Customers can now order and pay ahead in Café and QSR just by speaking to their mobile device and get their order once they reach the outlet without waiting in the queue.

    Cashier-less shopping: The introduction of voice-based commerce would enable customers to order to any voice-activated devices like Echo Buds or Air Pods, thus experiencing a queue less shopping experience, omitting the trauma of lengthy check-out process at outlets.

    Voice can make Bharat digital: ToneTag’s voice-based payments solution utilizes Sound Waves to generate Audio QR as a medium for the merchant or seller and payment information to complete the transactions. Customers can do tap and pay transactions or do queue less/cashier-less payments from anywhere in the store.

    For small payments under Rs.500, customers can simply say “Pay the bill” or “Payment kar dijiye” and payment process completes in two seconds. Customers can interact in their native language too. This personalized offline retail experience will mark a new era in interactive voice commerce.

    Introducing an exclusive Voice Commerce technology, Kumar Abhishek, CEO, ToneTag said, “We look forward to providing customers with a highly differentiated offline shopping experience that is easier and faster than regular shopping. Although, technology innovation in e-commerce has made the online shopping experience seamless and smooth as compared to the physical retail shopping experience whereas physical retail accounts for approximately 86% of all retail sales globally. It was a need of the hour to bring –in a breakthrough technology in offline shopping too. ToneTag’s Voice Commerce feature is surely the solution to make the offline shopping easier and faster and without much physical proximity.”

    He further says , “By 2022, with over 18 billion IoT (Internet of Things) devices like connected cars, appliances, wearable and other consumer electronics , the potential for leveraging Voice is massive. In fact, with conversational commerce steadily becoming the norm, it is believed that Voice command will be the key. ToneTag has harnessed the audio signal into payment gateway and made the process simpler and smoother”.

    All the audio-based solutions of ToneTag are scale ready and supports major payment instruments like Amazon Pay, UPI and Card networks enabling customers to have an interactive, customized, and seamless experience in offline commerce.

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