India’s child nutrition sector has witnessed a remarkable transformation in recent years, driven by innovative startups. With over 35% of children under five in India being stunted and nearly 32% underweight, as per the National Family Health Survey (NFHS-5), the need for better nutrition solutions is more critical than ever. To address this challenge, a new wave of startups is redefining how parents approach infant and toddler nutrition, offering a diverse range of products, from organic baby food to personalized meal plans. With a growing demand for natural, preservative-free options, these companies are stepping up to provide parents with healthy, convenient, and evidence-based solutions.
Here’s a look at the top 10 emerging startups reshaping child nutrition in India, making waves with their innovative approaches and commitment to nurturing healthier generations.
1. Tiny Spoons (Founded in 2018)
Tiny Spoons is an Indian subscription-based service providing organic, freshly prepared meals for infants and toddlers across the country. The company prioritizes natural ingredients and avoids using any preservatives, ensuring each meal is wholesome and safe. Trusted by parents, Tiny Spoons offers convenient, nutritious meal options tailored to the specific needs of young children.
2. Happa Organic (Founded in 2017)
Happa Organic, in 2017, specializes in natural baby food purees made from organic fruits and vegetables. The brand aims to provide parents with a convenient and healthy alternative to home-cooked meals, free from preservatives and additives. Inspired by the challenges faced by busy mothers, Happa offers a reliable solution to ensure babies get nutritious, wholesome food without the stress of preparation.
3. Slurrp Farm (Founded in 2016)
Slurrp Farm, creates nutritious meals for kids using super grains like jowar, foxtail millet, and ragi. Their products focus on providing wholesome, ready-to-eat options that are free of added sugar, processed ingredients, and harmful preservatives. Committed to both health and sustainability, Slurrp Farm promotes the use of millets, which require less water and fewer pesticides, helping children eat healthier while supporting eco-friendly agriculture.
4. Timios (Rebranded in 2016)
Timios has introduced a fresh range of organic, nutritious snacks and meals tailored to various age groups, from infants to school-aged children. Their products are made from 100% natural ingredients, ensuring healthy, nutrient-rich options for kids. Recently, Timios expanded its offerings to include food for expecting and lactating mothers, addressing their unique nutritional needs.
5. Viraa Care (Founded in 2023)
Viraa Care, a health-tech startup, is committed to revolutionizing child nutrition by providing customized feeding plans and professional advice. Their evidence-based solutions give parents the knowledge to make informed choices about their child’s nutrition, including personalized meal plans and assistance with breastfeeding. Viraa Care’s main goal is to make nutrition easier for new mothers, ensuring that each child gets the proper nourishment for healthy growth, and setting it apart in the realm of child nutrition.
6. Early Foods (Founded in 2015)
Early Foods, founded in 2015, focuses on organic, sprouted grains and traditional Indian recipes to create wholesome, preservative-free meals. Their baby food line is crafted specifically for infants and young children, using natural ingredients to support healthy growth. Inspired by Indian culinary traditions, Early Foods ensures that every meal is fresh and free from artificial additives.
7. Nutrii Bowl (Founded in 2016)
Nutrii Bowl delivers fresh, homemade baby food, free from preservatives, directly to parents who value convenience and quality. Each meal is carefully crafted using seasonal, organic ingredients to ensure balanced nutrition for infants. By focusing on freshly prepared, ready-to-eat options, Nutrii Bowl makes it easier for parents to feed their babies wholesome, nutritious food without added sugars or salts.
8. Little Moppet Foods (Founded in 2014)
Little Moppet Foods specializes in organic baby food made from traditional Indian ingredients, offering parents a healthy and reliable option for their children. Founded by Dr. Hemapriya, a medical practitioner and child nutritionist, the brand emphasizes wholesome, preservative-free meals that retain the authenticity of homemade food. With every product crafted under strict hygiene standards, Little Moppet Foods provides convenient, nutritious options while supporting the Little Moppet Heart Foundation, which aids children with treatable heart conditions.
9. Bebe Burp (Founded in 2018)
Bebe Burp creates organic baby food blends inspired by traditional Indian recipes, using ingredients like rice, lentils, and millets. Founded by Shruti Tibrewal, the brand focuses on providing wholesome, home-cooked alternatives that meet the nutritional needs of infants and young children. With a product range including instant mixes, cookies, and snacks, Bebe Burp ensures that busy parents can offer their babies the best in natural, preservative-free meals.
10. Nushka (Founded in 2019)
Nuskha is a pioneering pregnancy nutrition company dedicated to reviving and redesigning traditional Indian dietary practices for pregnancy and postpartum care. Drawing from ancient texts like the Charak Samhita, Nuskha offers easy-to-consume, nutritionally tailored options that respect and preserve cultural heritage. As a leading brand in India, Nuskha combines personalized care with the wisdom of age-old practices, ensuring that new mothers receive the nourishment they deserve during this crucial phase of life.