The fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector with household and personal care accounting for 50% of FMCG sales in India. It is expected to increase at a CAGR of 14.9% to reach US $ 220 billion by 2025, from US$ 110 billion in2020. Personal care also known as toiletries is used in beautification as well as Personal Hygiene. There are various brands in India providing diverse products such as handwash, disinfectant wipes & sprays, body wash, and shampoos. To meet the daily requirement of such a large population, many national and multinational brands are involved in manufacturing and marketing.
The following list tries to capture the various brands that are popular among the consumer due to the different reasons ranging from being economical, or organic or made up of infused natural ingredients:
1- WiZ Care – Safe, innovative, refreshing, and amalgamation of advanced technology with traditional beauty charms and “India ka Apna Hygiene Brand” – these are the terms that WiZ, India’s one of the fastest-growing brand for personal care and hygiene products, represents. Incepted in 2001, WiZ Care is a subsidiary of Cossmic Products, one of India’s leading OEM manufacturing companies and a brand that is renowned for its extensive experience, focus and expertise in high-quality, affordable personal care and hygiene products since 1978. Founded by Mr Reetesh Dhingra and Mrs Manisha Dhingra, WiZ’s ‘Be Clean, Be Happy’ vision lays the foundation for its customer-centric approach and its attitude towards colleagues, and stakeholders. Advocating and practising top-notch hygiene standards, ethics, convenience, lawfulness, accountability, and transparency, WiZ’s best-in-class product range incorporates advanced manufacturing facilities to maintain consistency available at Factory Pricing having more than 51 refreshing Fragrances Products with Premium quality products. The fast-growing brand’s vast product range includes Hand Wash, Hand Sanitizers, Disinfectant Wipes and Sprays, Only Vegan Ingredients Cleaners, Body Wash, Wet Wipes, Shampoos and Deodorants.
2- ITC LIMITED- ITC limited is an Indian conglomerate that has flourished in the Indian market for over 110 years giving them a deep understanding of Indian consumers. It is based in of the major metropolitan cities of the country, Kolkata. Manufacturing varied products of hygiene are part of their business.
3- JOHNSON & JOHNSON- Being a pharmaceutical company, Johnson & Johnson even manufactures several types of medical goods and devices. It is one of the most reputed manufacturers of personal care products in the world. They manufacture products such as baby powder, face washes, first aid products, contact lens and so on. All their employees in 60 countries are united in a common mission: to help people everywhere live longer, healthier, happier lives.
4- Hindustan Unilever ltd– With over 85 years of heritage in India, headquartered in the city of Mumbai, HUL or Hindustan Unilever Limited is India’s largest FMCG company. Driven by their purpose to make sustainable living commonplace, some of the most used products of one of India’s biggest exporters are Lakme, LUX, Lifebuoy, Rin, and Surf Excel.
5- Patanjali– Patanjali Ayurved (commonly known as Patanjali) is an Indian multinational consumer packaged goods company based in Haridwar, India. It was founded by Ramdev and Balkrishna in 2006.[4] Its office is in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicine, and food products.