Mumbai : Medi Assist, a managed healthcare organization, and a Red Herring Asia 2014 award winner for innovative use of technology in the healthcare industry, has the unique distinction of managing the health benefits of over 14.4 crore lives across the country. The company extensively uses technology to service this wide customer-base that includes corporate employees covered under group medical policies, retail health insurance policy holders and several BPL families covered under a swathe of government health benefits schemes.

“In the year 2014-15, Medi Assist processed over 20 lakh claims, and this number will only increase as the health benefits industry continues to grow rapidly. We are readying ourselves for a future of exponential growth by transforming our processes at the core – by leveraging technology and focusing on customer experience,” says Satish Gidugu, COO, Medi Assist.

MediBuddy, the company’s flagship technology platform, provides levers to various stakeholders to transform the industry. Network hospitals use MediBuddy+, the hospital portal that enables end-to-end cashless claims management online; members use the MediBuddy mobile app and online portal to raise, track and manage claims in real-time; and retail policy holders can sign-up on MediBuddy with their preferred login credentials for self-help anytime and from anywhere.

Members across segments can use MediBuddy to opt for a planned eCashlessTM hospitalization from the comfort of their homes and importantly get full visibility into their cost of treatment upfront. In the case of emergencies, on the other hand, the map-based network hospital search functionality on MediBuddy comes in very handy when one needs to quickly find a network hospital in the vicinity.

“14 crore lives is roughly 11% of the Indian population, and that makes us an integral part of the Indian social fabric in a very special way,” says Satish. “We owe this honour to our partner insurers, the Central and the State governments, the many discerning corporate decision makers as well as our members who trust us with their health benefits management. And the only way we can continue to raise the bar and keep the trust is by equipping our internal and external stakeholders with the best technology tools and focus on delivering superior customer experience,” he signs off.