APN News

  • Tuesday, June, 2019| Today's Market | Current Time: 11:25:24


    Klook, one of the world’s leading travel activities and services booking platforms, has reported a sudden boom in page views and bookings for luxury Singapore experiences featured in recently released movie Crazy Rich Asians.


    Stunning landmark Gardens by the Bay, famous for being home to over one million plants and visited by the characters in the movie, has seen bookings rise by 10%. Meanwhile, a driving experience that includes similar supercars to those regularly shown in the movie has seen a 10% growth in page views.


    The spectacular food featured in the movie appears to have captured the attention of travellers who want to get a taste of the Singapore high life. There has been a 55% increase in page views for a Singaporean street food experience since the movie was released worldwide.


    Anita Ngai, Chief Revenue Officer at Klook said, “We are continuing to see a growth in searches for Crazy Rich Asians inspired activities on our platform. Interest in Singapore-specific activities has increased significantly since the release and it’s brilliant to see that the film is having such a positive impact on tourism in Asia. As the demand for sightseeing in Singapore has increased, we have created a Crazy Rich Asians inspired tour, offering tourists the chance to live like a ‘Crazy Rich Asian’ for the day.”


    Due to the demand for activities similar to those in the movie, Klook has launched a Crazy Rich Asians inspired sightseeing excursion in Singapore. This includes a visit to Marina Bay sands, The Newton Food Centre, a private chauffeur and even a private yacht charter.