Bengaluru : Ramraj Cotton, India’s No. 1 traditional and ethnic wear brand, brings out special festive collections for Ugadi, featuring three exquisite dhoti and shirt sets: Sankalpam Grand, Swayamvara and Culture Club Fusion Set. These finely crafted ensembles blend traditional elegance with modern sophistication, making them the perfect choice for this festive season.
The Sankalpam Grand collection features luxurious Jacquard weaving with intricate patterns, adding a regal touch. Its shiny tissue finish and metallic jari thread create a shimmering, eye-catching effect, perfect for special occasions. Made from lightweight, breathable fabric, it offers all-day comfort and is available in elegant shades of gold, copper, green, and orange.
The Swayamvara Collection is exclusively designed for grooms, featuring premium art silk fabric with a smooth, lustrous finish for a rich and elegant appeal. Available in vibrant shades, it offers lightweight comfort, making it perfect for weddings and special occasions. This sophisticated ensemble ensures a regal and stylish look for the modern groom.
The Cultural Club Fusion set features a stylish printed cotton shirt with trendy prints for a modern ethnic look. The matching border dhoti adds a touch of sophistication, making it perfect for festive and casual wear. This versatile set blends tradition with modern fashion, ideal for all celebrations.
Speaking about the launch, Mr. K.R. Nagarajan, Founder & Chairman of Ramraj Cotton, said, “Our vision has always been to evolve the dhoti from being a traditional garment to a style statement. With the Sankalpam and Swayamvara ranges, we offer premium choices for all kinds of celebrations. We believe in preserving the cultural soul of the dhoti while giving it a festive and fashionable facelift. Each set from this collection is crafted to reflect the evolving choices of today’s man — rooted in culture, refined in finish, and ready for celebration.”
The collection is available across all Ramraj outlets, with prices ranging from ₹1,995 onwards.
