Published on April 16, 2013
Singapore – Leading guided holiday operator, Trafalgar has seen exponential growth with an over 20% worldwide sales increase for its 2013 Europe and Britain holidays following the success of its 2012 “Insider” re-branding, featuring more experiential product with unique Insider Experiences. As a result, the Company announced that 80% of its 2013 Europe and Britain itinerary series are now definite with over 3,100 departures for 2013.
Leading 2013 European sales are Italy and Britain vacations. “We have listened to and created the product the today’s travelers want – a more authentic, local travel experience – and we’ve delivered, one can see it in our booking numbers” said Trafalgar Asia’s Regional Director, Nicholas Lim. In doing so, Trafalgar is transforming the perceptions of the tour category and successfully attracting new clientele as well as increasing repeat travelers.’ Mr. Lim also added “Our travel agent partners have been successfully using our exclusive Insider Experiences combined with our market-leading Early Payment Discounts to close more high commission guided vacations sales.
Aided by a robust Asian economy and currencies versus a weakened Euro and the British pound, the buying power for Europe is stronger than ever. ‘As a result, bookings have doubled compared to the same period last year, putting Asia on a commanding lead of 45% growth within the region.’ says Mr. Lim.
Currently, India contributes about 5% revenue to the total revenue generated by other Asian markets like China, Malaysia, the Philippines, and Singapore. Given the resilient economy and strong fundamentals of the Indian market, Trafalgar projects India to give a 25% annual growth & eventually emerge as number one market for Asia within a few years.
The third and final tier of Trafalgar’s enhanced 2013 Europe Early Payment series offers clients 5% off for savings of up to $750 per couple on summer vacations booked and paid in full by April 30, 2013.* Clients can combine the Early Payment with other brochure discounts, including 5% Past Guest or 5% Group Discounts, to save up to $1,450 per couple.