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    Trell to showcase designer Samant Chauhan’s exclusive collection on its app as Official Lifestyle Partner of FDCI X Lakmé Fashion Week

    Published on October 9, 2021

    Designer Samant Chauhan will showcase his collection inspired by the twentieth-century British Socialist textile designer William Morris

    New Delhi  : For the first time ever, Trell, India’s largest social commerce platform, is set to exclusively live stream designer Samant Chauhan’s collection from the FDCI X Lakmé Fashion Week on its app on October 9 at 7:00 PM.  In a first-of-its-kind association, Trell gives its creators a chance to walk the ramp for Samant Chauhan’s fashion film and access all the live shows.

    Pulkit Agrawal, CEO & Co-founder, Trell, said, “We are ecstatic to have Samant Chauhan’s show exclusively on Trell. This association unlocks many opportunities for community and to be part of this premier experience. Samant has done an incredible job of promoting Indian artisans and displaying their work to millions of people. Trell’s belief in bringing Indian entrepreneurs to the forefront is very well aligned with this showcase”

    Adding further, Designer Samant Chauhan said, “We are excited to showcase at FDCI X Lakmé Fashion Week as it is the first time that a platform meant for fashion and lifestyle lovers will stream the show exclusively. It will be thrilling to see new reactions and a novel audience. Trell will help the brand further its reach and engage new customers from the current tech-savvy generation. I have been looking forward to having a more interactive format for my show, and Trell provides precisely this opportunity.”

    For his collection, Samant Chauhan was inspired by the textiles designed and produced by the twentieth-century British Socialist textile designer William Morris. The elements borrowed from Morris’ work, “strawberry thief”, include the geometrical abstractions, symmetry, and embroideries. Much like Morris, the designer has tried to restore the prestige of handmade crafts, weaning away from factory-made textiles. Moreover, Samant has also attempted to use textiles handcrafted by artisans – the cotton and silk weave used by the designer is a source of livelihood for many artisans in Bhagalpur.

    To view Samant’s one-of-a-kind collection, download and sign-up on the Trell app. The show will be streamed on the app’s Trell.live page.