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  • Trend every day and everywhere with Melorra’s lightweight and hallmarked gold jewellery collections ahead of Akshaya Tritiya

    Published on April 26, 2022

    The collections are called ‘Greek Goddess’, ‘Lace Up’, ‘Volume’ and ‘Sunny’ 

    Bangalore: Melorra, one of India’s largest D2C brands, has launched 4 new trend inspired collections to encourage women to buy and wear lightweight and hallmarked gold jewellery ahead of Akshaya Tritiya.

    From intricate, comfort, and elegant to bold, vibrant, and cheerful styles, the collections are aimed at making women wear gold stylishly and #EveryDayWithMelorra. With Melorra, what is auspicious today will be fashionable every day!

    Speaking about this, Saroja Yeramilli, CEO & Founder, Melorra, said, “This Akshaya Tritiya, Melorra is bringing four different collections inspired by the SS22 runway trends. Since inception, we have worked to change the perception around gold jewellery and how it is no longer something to be hidden away in lockers but worn every day. All our lightweight gold jewellery pieces are BIS-Hallmarked and can be delivered to all pin codes in India and beyond. We are also the foremost players in this segment to bring the concept of harmonized retail for our customers. Now when you think fashionable gold jewellery, think Melorra!”

    Melorra’s SS22 collections –

    The Sunny Collection – Our aesthetically vibrant and quirky collection of lightweight jewellery is perfect for anyone ready to embrace a fun, spontaneous, and fearless look this season. Inspired by the cheerful tone of sunshine yellow and free-spirited vibe, we’ve created a gold range with motifs in the sun’s shapes, sunflowers, and cones to tone with the seasonal vibe.

    Lace Up Collection – This Spring-Summer 2022 begins with a lace extravaganza! Inspired by the intricacies and curves and minimalistic attributes of laces, we have created a range in gold and diamonds to match the lightheartedness of the season’s air. Now is the perfect time to invest in the jewellery repertoire.

    The Greek Goddess Collection – Smitten by the rich heritage of the Greeks, inspired by the Grecian flowy dresses, we’ve collected the gorgeous intricacies and put them together in our jewellery, creating a range in gold, contemplating the comfort and elegance, just the right nudge which launches the goddess in you.

    Volume Collection – Inspired by the more is more vibe; we’ve created a range in gold and diamonds for a confident and experimental mood. With motifs that capture the voluminous essence of balloon-y silhouettes, it’s the party look to grab eyeballs for sure!

    Melorra is the only company that launches a new collection every week with over 75 designs. So far, Melorra has delivered BIS-Hallmarked gold jewellery to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. The brand’s other USPs include 30-day return policy and that 70 percent of their gold jewellery is under the price point of INR 50K.

    Top jewellery picks from the collection are given below:

    The Greek Goddess Collection

    Smitten by the rich heritage of the Greeks, inspired by the Grecian flowy dresses, Melorra has collected the gorgeous intricacies and put them together in its jewellery, creating a range in gold.

    Goddess Gia Gold Necklace – Yellow gold necklace inspired by multiple olive branch motif connected to each other at one end forming a pattern in high polish finish and attached to a cable chain.

    Price- INR 86,000

    The Lace up Collection

    Inspired by the curves that lace embraces, Melorra has created a gold and diamond collection. Contemplating the comfort and elegance of modern-day women, the assemblage this season is casual and stylishly boho.

    Lace Reaction Gold Earring – High polish yellow gold hoops with dangling weaving motif in a crisscross pattern with extended strands dangling at the end.

    Price- INR 95,480

    The Volume Collection

    Inspired by the more is more vibe, Melorra has created a range in gold and diamonds for a confident and experimental mood. With motifs that capture the voluminous essence of balloon-y silhouettes, it’s the party look to grab eyeballs for sure! 

    Layer O Max Gold Ring – High polish yellow gold open top ring inspired by conical dome motif on each end of the ring having 3D play of lines.

    Price- INR 29,138

    The Sunny Collection

    Inspired by the vibrant and cheerful tone of summer sunshine, we’ve created a range in gold with sun motifs. With sun rays, rising sun and more, this collection is the radiant tone for casuals.

    Dawn Delight Gold Bracelet – This high polish yellow gold bracelet inspired by multiple sun ray cut-work motifs connected to a cable chain.

    Price- INR 35,142

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