Mumbai:  Tribhovandas Bhimji Zaveri Ltd. (TBZ-The Original), Mumbai’s well known jewellery retailer has launched its jewellery products for men under the brand name “The Gentlemen’s Collection”. These jewellery collections are available in both gold and diamonds under four categories namely Daily wear, Formal wear, Festival wear and Club wear.

On the occasion of launch Mr. Shrikant Zaveri, Chairman and Managing Director of TBZ said, “TBZ has decided to brand the men’s jewellery under the name “The Gentlemen’s collection” and offer new designs and range in various combination and sets. The company and the brand “The Gentlemen’s collection” will focus on this segment”, Mr Zaveri said.

This collection is available in all showrooms of Tribhovandas Bhimji Zaveri located at Zaveri Bazar, Santacruz, Ghatkopar, Thane, Borivali, Surat, Ahmedabad, Indore, Hyderabad (Punjagutta and Basheerbagh), Vijayawada and Cochin.

Historically men always used to wear heavy jewellery right from necklace, bracelets, and ear rings to crown. However with the end of Royal era, the scope of jewellery got restricted to chain, bracelets, ear studs, finger rings.

In today’s day and age, importance of grooming has increased as men want to look good with smart dress and accessories form very significant part of power dressing. Especially dressing as per the occasion creates effective impression of the person in the society. TBZ new men’s jewellery collection is designed keeping in mind different needs of different occasions. This one probably could be the visible difference that will separate “Gentleman” from the man.

TBZ Ltd. has 14 showrooms in nine cities across five states, which have a total carpet area of approximately 44,000 sq. ft. Its flagship showroom in Zaveri Bazaar, Mumbai, was established in 1864.