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  • Type Beauty Expands Product Portfolio, Launches World’s 1st Anti-Pigmentation Lipstick and Hydrating Eyeshadow Range in 15 Shades

    Published on October 5, 2022

    New Delhi: Delhi: Type Beauty Inc. has an excellent line of unique makeup products as it carves its niche into the hybrid beauty market. Expanding its product portfolio to include lipsticks and eyeshadows, the remedial beauty brand has exciting offerings of 15 shades in its newest launch. Keeping in lieu of formulating products that heal your skin, Type Beauty brings in the world’s first anti-pigmentation lipstick, promising to keep your lips plump and visibly bright. And their eyeshadow range is crafted especially for pigmented and dry eyes.

    Semi-customised makeup that heals your skin deep within, the newest range is curated with power-packed ingredients to address common skin concerns when it comes to eyes and lips. Talking about the new launch, founder Ananya Kapur says, “As a beauty brand, lipsticks were on our agenda but we wanted to get it right with a range that also heals and hydrates your lips. Even our eyeshadow has powerful ingredients that help to rebuild your skin and correct hyperpigmentation. Every product has been about giving our consumers the ‘Type experience’.”

    Giving your lips a dash of confidence and prolonged nourishment the ‘Soak It’ Lipstick has a moisturizing formula of squalane and tripeptides. The other variant ‘Light Up’ is enriched with niacinamide and Vitamin C to smoothen your lips and fade pigmentation. Lasting up to 8 hours, rocking these lipsticks will take away the worries of chapped, dry and dark lips.

    Similarly, the eyeshadow range is meant to mask your dry, droopy eyes and rebuild the skin to look younger. They double as multipurpose sticks and can be applied all over the face. They even have an anti-pigmentation variant that can get rid of the stubborn pigmentation on your eyelids. So heal the imperfections with a matte or shimmer stick that conceals and corrects the delicate skin on your lids. Tested by ophthalmologists to ensure safety for the eyes, the brand goes a step ahead in quality assurance.

    Type Beauty is championing remedial beauty with smart makeup backed by science to address specific skin concerns. After the recent launch of foundation in 24 diverse shades, this new range is another step to offer products that do more than just enhance appearance, but encourage you to use makeup with confidence.

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