Mumbai: In line with its promise of generating richer and enjoyable content for users, UC Browser, the world’s No.1 third-party mobile browser, co-sponsored Asia’s largest college cultural festival ‘Mood Indigo’. The annual cultural festival of IIT Bombay was held at the institute campus from December 27th to 30th , 2018. As co-sponsors of the festival, UC looked for UC Campus Ambassadors while hosting exciting events and contents.

Mood Indigo, as a cultural festival, has developed over the years into a melting pot of Indian and global culture. Sharing a similar path, UC has rooted in India for almost 10 years with its commitment on localization, while bringing global vision and experience to the Indian market.

This year, UC was present at the IIT Bombay campus looking for highly motivated, engaged and talented college students to lead the UC content creations and brand promotions amongst their peers. The candidates were in charge of generating exciting, engaging and innovative content including MEME, GIF and short videos for UC platforms. Their innovations were enlarged and steered the content strategy and operations of UC Browser in the Indian market. Besides, the ambassadors was given resume-building experience, awarded letters of recommendation and stood an opportunity to grab internships at Alibaba – UC in India.

Interested candidates signed up for the UC Campus Ambassador Program at the event. More than 100 young and talented students were selected and joined in the UC Campus Ambassador family through the offline recruitment at the UC booth.

Currently, the UC Campus Ambassador family covers around 30 universities with 80 plus members all over India. Big names such as IIT Delhi and Indian Institute of Technology Hyderabad are on the list. UC plans to expand the coverage and grow with teenagers who are passionate about digital technology and branding.

Speaking on the initiative, Damon Xi, General Manager of UC India & Indonesia, Alibaba Digital Media and Entertainment Group said, “We are extremely excited to be associated with IIT Bombay as co-sponsors of the biggest college festival in Asia. Delivering rich and enjoyable content has always been the priority at UC. With hundred thousands of teenagers expected to be associated with the fest, Mood Indigo provides us with the perfect opportunity to generate entertaining content for our users and promote our brand amongst the youngsters. Our endeavor is to leverage this opportunity and provide a platform for the highly talented youth to showcase their marketing and creative skills. We expect a host of signups and are looking forward to recruiting bright, enthusiastic and talented youngsters into our Campus Ambassadors Program.”

Adding to the cheerfulness of the UC co-sponsored Mood Indigo, UC Browser launched the UC MEME Challenge to inspire the imagination and creativity of its 140 million users in India. The H5 game enabled users to create fancy memes and enjoy productions from peers. The game was all about creating and sharing funny stuff with wit and humor. Millions of impressions were generated by the challenge while some brilliant productions will go viral on the internet assisted by UC promotions.