Ujjivan Small Finance Bank today announced its collaboration with fintech NIRA as part of its strategy to strengthen its digital footprint. Through this partnership, salaried customers can apply for a Personal Loan by using the NIRA app which is available in the play store.
NIRA is a Bangalore based fintech that helps to fund the salaried class, starting at incomes as low as Rs. 11k per month. This partnership will help Ujjivan SFB to on-board customers for Personal Loans.
Commenting on the development, Mr Dheemant Thacker, Head – Digital Banking, Ujjivan Small Finance Bank said, “We are constantly innovating and bringing in products, services and processes to augment our digital expansion. Collaboration with fintechs play a vital role in the financial ecosystem, specially to serve the mass market. Such partnerships will help us to reach out to our customers with better products and offerings with ease and convenience.”
Ujjivan SFB has remained focussed on serving the unserved and underserved as far as banking and financial services are concerned. The Bank selects fintechs for partnership which identify and solves specific needs of this segment at large.
Rohit Sen, CEO and cofounder at NIRA said “After navigating the COVID crises extremely well, we’re now refocusing on our mission to bring credit access to the urban mass market in India. We’ve developed strong expertise in credit scoring and collecting from this group, and in collaboration with banks such as Ujjivan, we can deliver the right product in a timely manner to this segment.”