Published on March 18, 2020
Augmented reality or AR is thriving across social media platforms. Renowned brands are leveraging the tool to connect with customers. Brimming with social media elements, YouTube recently integrated Snapchat-type of AR filters for its Stories.
People, particularly youngsters, are increasing using AR games, AR stickers, 360-degree stories and videos on social media channels. They are changing the way you engage on social media.
FB has made AR creation on its platform easier for you by integrating the latest 3D filters. You can now search and use 3D models and place them directly in your AR project.
AR and social media
More people are using mobile devices today, which are becoming more powerful. Countless apps sync better with AR. Brands seek to engage with their audience through AR. Have you wondered how location targeting in mobile phones could trigger and bolster AR content for your business? It provides an incredible experience.
Notice the change
Speaking of AR on social media, people think of the face filters are they are immediately recognizable. They signal a tectonic shift in a customer’s availability of concerned AR features.
AR has found new life and modality in social media apps and smartphones. Through effects and filters, AR is fumbling towards becoming a giant, mainstream reality. The best part is that with Snapchat, it has become something that’s not confined to people, who can afford to have Google Glass.
Everyone can use the current AR on their smartphone. Following its stellar ROI report, Snapchat is now trying to attract its users/fans back with another unique feature for the time being.
Dissecting the success
AR has become a staple for numerous industries. It’s a foregone conclusion that the gaming industry displays immense interest in this field, the marketing ambit has just started to take off. The incorporation of Augment Reality in platforms such as Instagram, Snapchat, and Facebook spur this fact.
Experts say that by 2022, Augmented Reality ads will be generating about $13 billion per year. Not surprisingly, 12% of the revenue will stem from mobile ads and similar stuff.
According to a Business Insider report, the number of AR users around the globe will reach 2.5 billion in the next three years.
That’s why, it’s mandatory for ad revenue companies to try and storm ahead of the current curve.You need to do essential investments now, ensuring that you can obtain the profits without hassles.
On the future
Instagram and FB are all set to provide full-fledged AR tools and features to numerous brands. Brands like Sephora have already activated and fueled its AR features to enhance customer experience on FB.
You can use AR for making the user-experience more multi-faceted and interactive. After putting the AR features in place, you need to know moves your traffic. If you have a interior design and home décor business, you can float adverts on various social media abodes with AR features.
You must let your consumers try the wide range of products you offer, helping them to make a decision that pertains to their home settings. This is how AR will help in evolving the overall customer experience