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  • Unraveling the ways in which Augmented Reality is redefining social media marketing

    Published on March 18, 2020

    Augmented reality or AR is thriving across social media platforms. Renowned brands are leveraging the tool to connect with customers. Brimming with social media elements, YouTube recently integrated Snapchat-type of AR filters for its Stories.

    People, particularly youngsters, are increasing using AR games, AR stickers, 360-degree stories and videos on social media channels. They are changing the way you engage on social media.

    • Sometime back, Snap Inc introduced AR directives in Snapchat for users, partners and creators, allowing them to add and create live animations on people, pets and moving objects.
    • It means you can add an interactive AR image/sticker on an object or face, and the sticker can change with the objects’ movement.
    • Lens Studio of Snapchat allows everyone to publish and create their AR content.
    • Facebook is one of the most popular social networks, where countless AR games and ad campaigns are generating immense buzz.
    • FB Messenger entails a few multiplayer AR chat games as well. These are Asteroids Attack and Don’t Smile.
    • The latter is a staring competition where the first individual to grin will loose and in the former, you can navigate a strong space ship with your face.

    FB has made AR creation on its platform easier for you by integrating the latest 3D filters. You can now search and use 3D models and place them directly in your AR project.


    AR and social media

    More people are using mobile devices today, which are becoming more powerful. Countless apps sync better with AR. Brands seek to engage with their audience through AR. Have you wondered how location targeting in mobile phones could trigger and bolster AR content for your business? It provides an incredible experience.

    • Some of the largest corporations in world, such Google, Facebook, Apple, and others, are tirelessly working on AR innovation and integration.
    • Snapchat’s face filters aren’t everything AR is about. Google Glass was in the driver’s seat before Snapchat entered the scene. Considered to be a path-breaking technology, Glass allowed digital material to overlay on the consumer world.
    • Pokemon Go was a massive success after its launch. It took AR integration into mobile devices onto the mainstream.
    • Everyone chased characters through vicinities while unfolding the drama on their phones.
    • Smart social media brands put AR only in those hands that were most active on their platforms. It created a whirlwind effect, characterizing AR’s exponential growth.
    • It’s still uncertain how VR and AR can impact marketing in the coming years because brands file patents for products that attain stagnancy.
    • With Snapchat and FB focusing on AR in the grandest ways, social media and AR are in line to explode on the marketplace in 2020.


    Notice the change

    Speaking of AR on social media, people think of the face filters are they are immediately recognizable. They signal a tectonic shift in a customer’s availability of concerned AR features.

    AR has found new life and modality in social media apps and smartphones. Through effects and filters, AR is fumbling towards becoming a giant, mainstream reality. The best part is that with Snapchat, it has become something that’s not confined to people, who can afford to have Google Glass.

    Everyone can use the current AR on their smartphone. Following its stellar ROI report, Snapchat is now trying to attract its users/fans back with another unique feature for the time being.

    • It has introduced a fascinating feature called Sponsored World Lenses.
    • It enables Snapchatters to use sponsored AR filters to improve not only selfies, but also any snap.
    • FB-owned Instagram doesn’t want this to outdo its popularity. Hence, it has also introduced similar Face Filters.
    • To gain followers on the platform, you have sites like Gramista.


    Dissecting the success

    AR has become a staple for numerous industries. It’s a foregone conclusion that the gaming industry displays immense interest in this field, the marketing ambit has just started to take off. The incorporation of Augment Reality in platforms such as Instagram, Snapchat, and Facebook spur this fact.

    • These platforms are offering brands and companies better and newer ways to advertise and showcase their products.
    • The main reason behind its resounding success in social media lies in immersion.
    • When you give your consumer an immersive experience, there are more chances of it translating into direct sales and revenue for a particular company or brand.
    • However, AR is still in its nascent stage, which is evolving every day. Brands and businesses have managed to boost their consumer engagement by leveraging AR.

    Experts say that by 2022, Augmented Reality ads will be generating about $13 billion per year. Not surprisingly, 12% of the revenue will stem from mobile ads and similar stuff.

    According to a Business Insider report, the number of AR users around the globe will reach 2.5 billion in the next three years.

    That’s why, it’s mandatory for ad revenue companies to try and storm ahead of the current curve.You need to do essential investments now, ensuring that you can obtain the profits without hassles.

    On the future

    Instagram and FB are all set to provide full-fledged AR tools and features to numerous brands. Brands like Sephora have already activated and fueled its AR features to enhance customer experience on FB.

    • Customers can try different products on FB messenger and decide if a particular item suits them or not.
    • Unique, interactive will define AR in the coming years.
    • Marketers will need to shape their content strategies for incorporating AR content ads and posts into their social media marketing strategy.

    You can use AR for making the user-experience more multi-faceted and interactive. After putting the AR features in place, you need to know moves your traffic. If you have a interior design and home décor business, you can float adverts on various social media abodes with AR features.

    You must let your consumers try the wide range of products you offer, helping them to make a decision that pertains to their home settings. This is how AR will help in evolving the overall customer experience