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    Usha expands kitchen appliances and fabric care range

    Published on December 22, 2020

    New Delhi: One of India’s most trusted and leading consumer durables brand, Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed at consumers looking to buy best in class products that deliver convenience and aid them in their work-from-home phase and beyond, all the new offerings are extremely compelling buys. The new launches include 9 new mixer grinders including the powerful Trienergy Plus Mixer Grinder, Maximus Plus Mixer Grinder, and the Power Spin Mixer Grinder in the kitchen appliances category, as well as a range of steam irons in the fabric care category that includes the Aqua Glow, Grand Jet, Helix Pro, and Mistello.

    Usha’s constant endeavor is to develop products that are in sync with consumer needs and modern day living. New products are developed based on consumer insights – emotional, cognitive, rational, and aesthetic – and also take into consideration consumer experience. When the country went into lockdown with barely a few hours of notice, people suddenly found themselves working from home and doing household chores alongside. This is where Usha appliances played a big role in their lives as they reduced prep time in the kitchen helping them spend time on other important tasks.

    Speaking about the new launches Mr Saurabh Baishakhia, President – Appliances, Usha International, said “Our sales growth ever since unlock began proves that consumers repose their trust in us as they are confident we offer the best in class products and experiences. While we addressed the pent-up demand in the months following unlock, the sales curve has continued to grow and we are optimistic our new launches will further spur sales as they are compelling both in terms of multi-functionality and value proposition. We are also focused on elevating the overall consumer experience – both online and in-store, better after sales service, and a hugely enhanced digital engagement for consumers ensconced safely in their homes as we expand both geographically and numerically to grow counter/market share.”

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