V-Guard, a brand, which has emerged as one of the top players in the Electricals category, has amplified its communication to celebrate Valentine’s Day.

V-Guard Wires has staked claim to being Long Lasting. It finds unique opportunities to celebrate everything that has stood the test of time, like its wires. This time the film celebrates eternal love on the occasion of Valentine’s Day.

A retired husband who loves tinkering around at home, surprises his wife of 50 years with a ring made of V-Guard wire when she chides him that he probably doesn’t even remember that it’s their 50th anniversary.

Commenting on the new film, Nandagopal Nair (VP & Head – Brand and Communication, V-Guard Industries) said “The proposition of the brand in the electricals category was about long-lasting. The analogy was built around “true relationships  are ones that have stood the test of time”. On the special occasion of Valentine’s Day, V-Guard long lasting wires communication pays tribute to eternal true love with this engaging piece of communication.”

The film is conceptualized by V-Guard’s Agency Ralph & Das, Bangalore and produced by Navarasa Films.

Anil Ralph Thomas (Director and CCO, Ralph & Das) has scripted as well as directed the TVC.

“The Long Lasting Positioning of V-Guard Wires has been catapulted into a real Idea. It can now seamlessly adapt itself to innumerable occasions, situations and formats, Valentine’s Day is such an apt occasion to celebrate eternal love.” says Kaustav Das (CEO, Ralph & Das).