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    Valley Insurance Agency Alliance Celebrates 15th Anniversary

    Published on May 16, 2021

    St. Louis, Mo., May 15, 2021) Valley Insurance Agency Alliance (VIAA), a cohesive family of nearly 150 independent insurance agencies in Missouri and Illinois, recently marked its 15th anniversary in business.

    VIAA generates more than $350 million in written premium and is the regional founding member for the Strategic Insurance Agency Alliance (SIAA), a $10 billion national alliance.  Insurance Journal named SIAA as number one in this year’s “Top Network Partnerships” list. 

    Pictured from left to right are (front row) Sue and Pierce Powers, Jr. and (back row) JD Powers, Henry Powers, and Elizabeth Powers.

    VIAA was founded in 2006 by Managing Member Pierce W. Powers, Jr.  Three of Pierce’s six children have significantly contributed to the firm’s success as cofounders.  JD Powers serves as President, Elizabeth Powers as Chief Relationship Builder, and Henry Powers as Chief Problem Solver.  Wife Sue Powers serves as the heart of the organization.

    In 2017 VIAA and sister company POWERS Insurance & Risk Management relocated their headquarters to the City of St. Louis at 6825 Clayton Ave.  The companies occupy the second and third floors of the 17,000-square-foot building, leasing the first floor to the Scholarship Foundation of St. Louis.

    “VIAA remains dedicated to retention, profit, and growth of family-owned independent agencies,” said VIAA’s Managing Member Pierce W. Powers, Jr.  “We do this by delivering large agency advantages while agencies focus on local personalized service to their community.”  Powers added that he is “very blessed to be in business with my children, who are both my partners and fellow entrepreneurs.”