New Delhi : Promodome Communications has been signed up by Venkateshwara Group to handle creative and media duties for the three universities run by the group.

The group, based at Meerut, runs Venkateshwara Group of Institutions at Meerut, Shri Venkateshwwara University at Gajraula and its latest venture is Venkateshwara Open University at Itanagar, Arunanchal Pradesh.

Venkateshwara Open University is India’s first private Open University, and the aim of the University is to not only open up distance education to people across the country, but also to ensure that International standards of higher education are available to those seeking distance education.

On the sign up Mr. Sudhir Giri, Chairman, Venkateshwara Group of Institutions said, “The decision to go with Promodome is driven by two factors. Firstly, their ability to offer 360-degree communication services through a single window. Secondly, their track record of having built education brands like Manav Rachna University and others.

The advertising and promotion budget for the three universities put together will be in excess of Rs. 10 crores, and while print will be a major medium to begin with, television, digital media and events will also be used to further the brands with students and parents.

Sandiip Kapur, President, Promodome Communications, added: “Education as a sector is booming in India, and in today’s times, it is not merely enough to have a quality institution. It is equally important, if not more, to communicate the institutions’ strength to various audiences. With choices widening, it is essential for colleges and universities to also focus on brand building, and that’s where we intend to play a significant role.”