New Delhi: Vigor Media Worldwide has bagged the PR mandate of Danube Group, a Dubai-based multi-billion dollar diversified business conglomerate. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Danube Group and strengthen its unrivalled leadership positioning in the industry.

Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for Danube Group will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country as well as world over for greater visibility and strong positioning of Danube Group among targeted segments.

Danube Group has businesses spanning across Building Materials, Home Décor & Furnishing, Affordable Residential Properties, Innovative Bath Products & Solutions, Architectural Cladding Materials, Healthcare and Hospitality Solutions, among others. Headquartered in Dubai, Danube Group has a global footprint that includes the Gulf countries as well as India and China. Vigor Media Worldwide is a global PR agency having its offices in Singapore and London apart from India. Growing at a fast pace to support its international clients, Vigor Media Worldwide has already opened its offices all across South & East Asia, Middle East & Africa (MENA), Europe, and North & South America in association with MP Morgan Capital.

Mr. Rizwan Sajan, Chairman, Danube Group said, “We are at an exciting juncture when we are looking forward to aggressively execute major international expansion plans. We have already charted a competitive strategy to spearhead even deeper penetration across the globe in all the segments we operate.  At this exhilarating phase of growth and expansion, we are delighted to welcome on board Vigor Media Worldwide which possesses all the required professional expertise. We are sure our association will go a long way in helping us establish a focused communication approach with all of our stakeholders and realise our goals.”

Commenting on winning the PR mandate of Danube Group, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are truly honoured to have been appointed strategic communication partner for such an esteemed and iconic Danube Group which has over the years established itself as a pioneer across all the segments it operates in. While they have created their distinct identity and entered their next phase of growth, we are committed to deliver them well-planned PR and communications strategies to go along their remarkable growth journey.”   

As one of the largest suppliers in the GCC region today, Danube Group’s operations are dominated by two main segments – Building Materials FZCO and Danube Home (Home Interior/ Décor Solutions), which brings together a variety of state-of-the-art products available at showrooms strewn across the MENA region. It has successfully expanded itself in the UAE, Kuwait, Oman, Bahrain, Qatar, Africa and India, to name a few. Danube occupies more than 5.5 million square feet of land in JAFZA which makes it one of the biggest land bank occupiers in JAFZA.

Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.